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Interviews
AI ROI in B2B Depends on Data Alignment
Nearly all organizations have adopted some sort of AI tool (if not multiple), but many say that the ROI isn’t there. Why is this happening? What’s holding back B2B companies from seeing true success with today’s advanced AI tools? AI doesn’t fix broken systems. It accelerates them. That’s the core problem. Most organizations are dropping... Read More
AI Front Desk for Hotels Drives Revenue Shift
Filip Linek, Founder & CEO, FLAE Robotics Hotels are losing staggering amounts of money as up to 30% of inbound guest calls vanish into busy signals and voicemails, amid severe front‑desk staffing shortages affecting 65% of properties. Night‑audit teams, often reduced to a skeleton crew of one or two staff, are left scrambling through check‑ins, security rounds,... Read More
Connected TV Ads Open to Every Budget
David Naffis is the Co-Founder and CEO of Adwave, a CTV advertising platform built for small businesses. Adwave makes it possible to create professional commercials and run targeted TV campaigns without agencies, lengthy contracts, or large budgets. 1. Self-serve platforms reshaped search, social, and display advertising over the past fifteen years. Why has broadcast-quality TV been the... Read More
Why Brands Win With Habit-Driven Growth
There’s a tempting story we tell ourselves about digital growth: that it belongs to whoever captures the moment. The brand with the best campaign, the most viral drop, the right influencer at the right time. But that story is getting harder to defend. The 2026 Digital 100 U.S., Similarweb’s annual ranking of the fastest-growing websites and... Read More
Event Technology Drives Personalization
When it comes to industry events, engagement used to mean attendees showing up, scanning their badge, and sitting through sessions. That bar has significantly elevated. Across industries, people arrive expecting events to feel relevant, interactive, engaging, personalized, and intentional. They also expect the experience to continue after they leave, with follow-up that reflects what they... Read More
Event Marketing Strategy Lessons from NRF
NRF has always offered a collaborative space for retailers, technology providers, and enterprise decision makers alike, and this year was no different. While new ideas, exciting partnerships, and big purchasing decisions often begin at the annual event in January, just one, high-impact moment isn’t enough to build lasting relationships in today’s experiential environment. While flashy... Read More
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