For marketers, generative AI promises faster production, lower costs and an almost limitless supply of creative variations. But a new study from Rival Technologies suggests that efficiency can carry a consumer cost—particularly among Gen Z. The research found that 72% of surveyed Gen Z consumers had taken some form of negative action after encountering marketing... Read More

Marketing technology has become powerful enough to create content, buy media, analyze campaigns and personalize customer journeys—but those capabilities are often scattered across dozens of tools. ImpactFactory.ai is betting that businesses will want a different model. The company has launched an AI-powered “digital marketing agency in a box” designed to combine strategy, content production, media... Read More

Generative AI has made it dramatically cheaper to produce digital personas and content. The harder problem is turning that production advantage into a durable business. RM11, a creator monetization platform for human and AI creators, is addressing that gap with a framework built around six revenue streams, from subscriptions and pay-per-view content to brand partnerships,... Read More