Do you think the next competitive advantage will come from having better AI tools, or from redesigning the workflows around those tools? Why? The advantage is going to come from what you do with the tools, not just having access to better ones.Most marketers already have a lot of technology and customer data. In fact,…
1. Context is the variable that determines whether an AI system produces useful output. What does “providing AI with the right context” require from an infrastructure and data architecture standpoint? Providing AI with the right context starts with knowing where relevant business information lives, whether it can be trusted and how it relates to other…
You’ve built a company on the premise that smaller, specialized architectures outperform large models in clinical settings. What does the data show that convinced you to go against the prevailing direction of the field? I’ve been fortunate to learn from some extraordinary computational scientists across both medicine and artificial intelligence. After completing my doctorate at…
“CreateFuture is an AI-native, digital consultancy. Effectively, we help organisations make smarter decisions and move faster through technology and product. It’s about bringing together strategy, design and engineering to solve complex business challenges. “I lead CreateFuture’s iGaming division, which has grown out of six/seven years of working with leading operators in the sector. My role…
1. EZO has been around for 15 years. What kind of companies have you been working with, and has it changed since the company was founded? When we founded EZO in 2011, customers wanted to know where their equipment was. As they scaled, the question became bigger: Is it available, secure, maintained, compliant, and worth…
1. When ticketing, payments, add-on sales, and reporting sit in one platform, where do you see the biggest marketing advantage? To a degree, this is what marketers have been hoping for and what a lot of platforms have already promised. One real single source of truth, where the data points that matter for personalization, targeting…
Q1: What can workforce solutions learn from the products that have changed everyday behavior? The most successful products in our lives did not become successful because they were the cheapest, or because users cared about the tech behind them. Netflix, Amazon, Uber, and others changed behavior because they made complex processes feel simple by getting…
Over the past few years, the development of AI has progressed from the technical infrastructure layer to the application layer. We’re now seeing it get to a point where it can support decisions that practitioners in all industries are making every day. Healthcare is a particularly meaningful use case because better information can directly affect…
1. AI systems don’t just rank content; they make recommendations and attribute credibility. From what you’ve seen, what signals is AI using to decide which executives and brands it surfaces and which ones it ignores? This is a fantastic question, because the first thing to understand is that there is no single “AI algorithm.” We…
