PANW Spokesperson: Elad Koren, VP of Product Management at Palo Alto Networks 1.Cloud threats are targeting foundational layers like APIs, identity, and traffic. From your vantage point, what’s driving this shift in attacker behaviour? This shift is driven by the rapid adoption of enterprise AI, which has fundamentally changed what we consider a “target.” In the... Read More
1) When publishers talk about their “programmatic floor strategy,” what does that typically look like in practice today? How are most teams approaching this? In practice, most publishers’ “floor strategy” is still largely manual and backward-looking. Typically, teams set static CPM floors in GAM (via UPRs) or in their wrapper/Prebid configuration, segmented by broad buckets... Read More
With 95% of generative AI pilots at companies failing to launch, the rush to integrate powerful new models is stalling out. According to a recent MIT report, the vast majority of these projects deliver little to no measurable impact on P&L, revealing a “learning gap” where generic tools fail to adapt to complex enterprise workflows. The... Read More
Why did you want to tackle the subject of AI financial advice in your research? We’ve seen research exploring the numbers of people turning to AI for financial advice. This is interesting, but these studies only really give us half of the story. We wanted to get beyond the hyperbole and quantify how much money... Read More
What problems do media buyers suffer from when trading programmatic media? Programmatic can drive real results, but the day-to-day feels like death by a thousand clicks. Traders spend huge chunks of their time clicking through platform menus, hunting for the right settings, pacing across multiple dashboards, and running QA through spreadsheets that were probably named... Read More
How AI is transforming contact centers into customer loyalty engines Businesses today are under pressure like never before. Between rising technology costs, tighter margins, and tariffs (which are already impacting 72% of U.S. companies), leaders are being forced to rethink where and how they allocate resources. While acquiring new customers continues to be a valuable growth component,... Read More
Discover how eSparkBiz uses AI, ML, NLP, and automation to build adaptive software, streamline development, and power next-gen Techedge solutions.
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I get a front row seat to the future. Every day I am exposed to emerging technologies that will reshape how we shop, work, and live, and that sense of discovery never gets old. I am also surrounded by incredibly smart and creative people, which motivates me to bring my best every day. Our channels... Read More
