You’re stepping into the VP of Revenue role at Adora at a time when AI is rapidly reshaping marketing. What about Adora’s approach convinced you this was the right moment to make the move? Almost every CMO today is being asked by their CEO how they’re leveraging AI both now and in the future. What…
There’s a tempting story we tell ourselves about digital growth: that it belongs to whoever captures the moment. The brand with the best campaign, the most viral drop, the right influencer at the right time. But that story is getting harder to defend. The 2026 Digital 100 U.S., Similarweb’s annual ranking of the fastest-growing websites and…
When it comes to industry events, engagement used to mean attendees showing up, scanning their badge, and sitting through sessions. That bar has significantly elevated. Across industries, people arrive expecting events to feel relevant, interactive, engaging, personalized, and intentional. They also expect the experience to continue after they leave, with follow-up that reflects what they…
NRF has always offered a collaborative space for retailers, technology providers, and enterprise decision makers alike, and this year was no different. While new ideas, exciting partnerships, and big purchasing decisions often begin at the annual event in January, just one, high-impact moment isn’t enough to build lasting relationships in today’s experiential environment. While flashy…
1. How has the adoption of native direct deals influenced your ability to reach target audiences? At Eightpoint, native direct deals have fundamentally shifted us from distribution-driven monetization to intent-driven monetization. Because we control high-frequency user touchpoints—browsers, launchers, and utility apps—we’re not just aggregating traffic, we’re capturing real-time behavioral intent signals at scale, particularly within…
1. Komerz has made two acquisitions in under 60 days with Pathformance in February and Glassbox in March. What’s the strategic logic behind moving that fast? Today’s industry is moving faster than the traditional agency model can adapt, and brands are telling us they can’t wait another three years for holding companies to figure out…
1. What inspired you to build FUTR’s AI agent platform, and how does it reflect your view of where commerce is heading? We built FUTR around a simple shift that’s already happening: commerce is moving from interaction to delegation. Today, people still have to do everything themselves. You search, compare, and transact across a bunch…
You’ve overseen a growing portfolio of SaaS companies at saas.group. What is fundamentally changing in the SaaS landscape right now? One of the biggest shifts is that we are seeing software move from being a system of record to becoming a system of action. Historically, most SaaS tools were there to organise information and support…
From the survey results, the number one reason customers ghost brands is not being able to reach a human agent. Why do you think it still matters so much even as AI gets more advanced? Customers want confidence that their problem will actually get solved. A human agent represents that safety net. The data shows that 71%…
