Your research shows returns are now a routine part of shopping, not a seasonal issue. What does the data reveal about how frequently consumers are returning items, and why should CX leaders care? It’s true, what we uncovered with our survey is that returns are no longer a seasonal anomaly, but a meaningful brand interaction,…
By Mark Drasutis, Head of Value, APJ, Amplitude As brands increasingly seek to understand and act on customer behavior, they need to continuously analyse user journeys, identify patterns and friction, and recommend or execute next steps in real time to deliver true personalisation. AI is accelerating this shift, redefining personalisation by moving brands beyond static…
Erich Kron, CISO Advisor, KnowBe4 “As the world prepares for Safer Internet Day on 10 February 2026, KnowBe4 is encouraging individuals of all ages to adopt a mindset of ‘digital mindfulness’ to stay safe online. This year’s theme, ‘Smart tech, safe choices – Exploring the safe and responsible use of AI’, highlights the urgent need for a…
Q: Why is personalisation entering a new era and what role is AI playing in accelerating it? As brands increasingly seek to understand and act on customer behaviour, they need to continuously analyse user journeys, identify patterns and friction, and recommend or execute next steps in real time to deliver true personalisation. AI is accelerating…
Marketing agencies are uniquely positioned as custodians of client data across dozens of platforms. How has this role evolved in terms of security responsibility, and why is 2026 a critical year for agencies to address this? Marketing agencies have fundamentally transformed from service providers into data custodians, often holding the keys to their clients’ most…
Tony, there’s a lot of talk about multicultural audiences being “important.” Can you explain? Multicultural audiences are no longer a segment; they’re the primary drivers of U.S. economic growth. Multicultural consumers are fueling most of the country’s buying power. But reaching this deeply nuanced, diverse audience in a privacy-first ad technology environment has never been…
By Pat Breen, Area Vice President, ANZ, Cloudflare: On Safer Internet Day, it’s worth recognising a simple reality: AI is reshaping the Internet in two directions at once. The same tools accelerating productivity and innovation are also industrialising cybercrime—making attacks faster to launch, cheaper to run, and harder to spot. We’ve seen the impact in Australia. In…
Why has traditional sales automation failed to deliver true conversational intelligence in real customer interactions in the automotive retail industry, and what distinguishes conversational AI from rule-based automation in high-stakes sales environments like automotive retail? Traditional sales automation in automotive was never designed to handle real conversations. It was built to trigger actions — send…
PANW Spokesperson: Elad Koren, VP of Product Management at Palo Alto Networks 1.Cloud threats are targeting foundational layers like APIs, identity, and traffic. From your vantage point, what’s driving this shift in attacker behaviour? This shift is driven by the rapid adoption of enterprise AI, which has fundamentally changed what we consider a “target.” In the…
