Marketing agencies are uniquely positioned as custodians of client data across dozens of platforms. How has this role evolved in terms of security responsibility, and why is 2026 a critical year for agencies to address this? Marketing agencies have fundamentally transformed from service providers into data custodians, often holding the keys to their clients’ most…
Tony, there’s a lot of talk about multicultural audiences being “important.” Can you explain? Multicultural audiences are no longer a segment; they’re the primary drivers of U.S. economic growth. Multicultural consumers are fueling most of the country’s buying power. But reaching this deeply nuanced, diverse audience in a privacy-first ad technology environment has never been…
By Pat Breen, Area Vice President, ANZ, Cloudflare: On Safer Internet Day, it’s worth recognising a simple reality: AI is reshaping the Internet in two directions at once. The same tools accelerating productivity and innovation are also industrialising cybercrime—making attacks faster to launch, cheaper to run, and harder to spot. We’ve seen the impact in Australia. In…
Why has traditional sales automation failed to deliver true conversational intelligence in real customer interactions in the automotive retail industry, and what distinguishes conversational AI from rule-based automation in high-stakes sales environments like automotive retail? Traditional sales automation in automotive was never designed to handle real conversations. It was built to trigger actions — send…
PANW Spokesperson: Elad Koren, VP of Product Management at Palo Alto Networks 1.Cloud threats are targeting foundational layers like APIs, identity, and traffic. From your vantage point, what’s driving this shift in attacker behaviour? This shift is driven by the rapid adoption of enterprise AI, which has fundamentally changed what we consider a “target.” In the…
1) When publishers talk about their “programmatic floor strategy,” what does that typically look like in practice today? How are most teams approaching this? In practice, most publishers’ “floor strategy” is still largely manual and backward-looking. Typically, teams set static CPM floors in GAM (via UPRs) or in their wrapper/Prebid configuration, segmented by broad buckets…
With 95% of generative AI pilots at companies failing to launch, the rush to integrate powerful new models is stalling out. According to a recent MIT report, the vast majority of these projects deliver little to no measurable impact on P&L, revealing a “learning gap” where generic tools fail to adapt to complex enterprise workflows. The…
Why did you want to tackle the subject of AI financial advice in your research? We’ve seen research exploring the numbers of people turning to AI for financial advice. This is interesting, but these studies only really give us half of the story. We wanted to get beyond the hyperbole and quantify how much money…
What problems do media buyers suffer from when trading programmatic media? Programmatic can drive real results, but the day-to-day feels like death by a thousand clicks. Traders spend huge chunks of their time clicking through platform menus, hunting for the right settings, pacing across multiple dashboards, and running QA through spreadsheets that were probably named…
