Why AI-Driven Discovery Calls for a New Marketing Playbook
Today, that question is evolving into something more nuanced: Will AI consider us credible enough to recommend?
Interviews
Read More: Why AI-Driven Discovery Calls for a New Marketing Playbook
How AI is transforming contact centers into customer loyalty engines.
How AI is transforming contact centers into customer loyalty engines Businesses today are under pressure like never before. Between rising technology costs, tighter margins, and tariffs (which are already impacting 72% of U.S. companies), leaders are being forced to rethink where and how they allocate resources. While acquiring new customers continues to be a valuable growth component,…
Leading the Tech-Edge Era: Jigar Agrawal from eSparkBiz on How AI Is Powering Software Innovation
Discover how eSparkBiz uses AI, ML, NLP, and automation to build adaptive software, streamline development, and power next-gen Techedge solutions.
PR & Digital Marketing for Tech and CET Brands: An Interview with Lori Ruggiero, Managing Partner & EVP at 5WPR
I get a front row seat to the future. Every day I am exposed to emerging technologies that will reshape how we shop, work, and live, and that sense of discovery never gets old. I am also surrounded by incredibly smart and creative people, which motivates me to bring my best every day. Our channels…
What does 2026 hold for marketers in data and AI?
By Kate Frost, head of optimisation at Intermedia Global (IMG) Smarter thinking around AI From our conversations with businesses, our main hope for next year is that marketers will stop simply assuming that any AI anywhere in their business will generate growth and make things easier. It doesn’t work like that. Ideally, people will become…
Featured Interview with the Founder of the First Agentic Marketing Intelligence Platform, MarkeTeam.ai
1. For readers who may be new to you, what problem does MarkeTeam.ai solve for modern marketing teams? Marketing teams are trapped in a perfect storm: budgets shrinking while media costs skyrocket, operational overhead consuming 60-80% of spend through agencies and freelancers, and the impossible task of mastering dozens of channels while KPIs rise but…
SolarWinds Launches AI Agent and Expands AI Capabilities to Advance Autonomous Operational Resilience
1. What makes the SolarWinds AI Agent different from other AI assistants or copilots? A: The SolarWinds AI Agent isn’t a chatbot or a helpdesk add-on. It’s a context-aware, operational teammate designed for IT professionals. It works across observability, incident response, and service management to automatically summarise outages, diagnose root causes, and suggest remediation steps…
Zebra study reveals how intelligent operations are transforming Australia’s frontline.
Your study with Oxford Economics highlights that improving frontline workflows can deliver up to a 20% increase in productivity. What do you see as the most surprising or impactful finding from this research? Optimised frontline workflows are proving to be a catalyst for both productivity gains and customer experience improvements. The most striking finding from…
Mutual reinforcement: The dynamic relationship between cybersecurity and regulation changes
By Irvin Shillingford, Regional Manager for Northern Europe at Hornetsecurity Without robust technical infrastructure and public education, even the best-intentioned regulatory efforts will fall short. The backlash to age verification laws in Europe and North America shows that cybersecurity regulations can backfire if they overlook privacy concerns or the realities of online behaviour, potentially ending up…