1) When publishers talk about their “programmatic floor strategy,” what does that typically look like in practice today? How are most teams approaching this? In practice, most publishers’ “floor strategy” is still largely manual and backward-looking. Typically, teams set static CPM floors in GAM (via UPRs) or in their wrapper/Prebid configuration, segmented by broad buckets…
With 95% of generative AI pilots at companies failing to launch, the rush to integrate powerful new models is stalling out. According to a recent MIT report, the vast majority of these projects deliver little to no measurable impact on P&L, revealing a “learning gap” where generic tools fail to adapt to complex enterprise workflows. The…
Why did you want to tackle the subject of AI financial advice in your research? We’ve seen research exploring the numbers of people turning to AI for financial advice. This is interesting, but these studies only really give us half of the story. We wanted to get beyond the hyperbole and quantify how much money…
What problems do media buyers suffer from when trading programmatic media? Programmatic can drive real results, but the day-to-day feels like death by a thousand clicks. Traders spend huge chunks of their time clicking through platform menus, hunting for the right settings, pacing across multiple dashboards, and running QA through spreadsheets that were probably named…
Today, that question is evolving into something more nuanced:Â Will AI consider us credible enough to recommend?
How AI is transforming contact centers into customer loyalty engines Businesses today are under pressure like never before. Between rising technology costs, tighter margins, and tariffs (which are already impacting 72% of U.S. companies), leaders are being forced to rethink where and how they allocate resources. While acquiring new customers continues to be a valuable growth component,…
Discover how eSparkBiz uses AI, ML, NLP, and automation to build adaptive software, streamline development, and power next-gen Techedge solutions.
I get a front row seat to the future. Every day I am exposed to emerging technologies that will reshape how we shop, work, and live, and that sense of discovery never gets old. I am also surrounded by incredibly smart and creative people, which motivates me to bring my best every day. Our channels…
By Kate Frost, head of optimisation at Intermedia Global (IMG) Smarter thinking around AI From our conversations with businesses, our main hope for next year is that marketers will stop simply assuming that any AI anywhere in their business will generate growth and make things easier. It doesn’t work like that. Ideally, people will become…
