SAN FRANCISCO – October 8, 2025 – Formerly Creatopy, The Brief has rolled out the industry’s first end-to-end “AI agency” platform. The system automates major parts of the campaign process, from market research to ad creation, publishing, and optimization, helping brands cut costs and accelerate time to market.
Qualified, a leader in agentic marketing, has unveiled Piper for Demandbase, a new integration that allows Demandbase customers to leverage the #1 AI SDR agent to autonomously engage and convert high-value target accounts. The integration promises to enhance account-based marketing (ABM) efforts while maximizing the impact of Demandbase investments.
Brandi AI™, a startup focused on AI Visibility and Generative Engine Optimization (GEO), has officially launched its first-of-its-kind platform to help brands ensure they appear in AI-generated answers. As traditional search fades, brands risk becoming invisible if AI tools like ChatGPT, Perplexity, Claude, or Gemini fail to cite their content.
Truecaller, the global leader in communications, today unveiled adVantage, an AI-powered recommendation engine designed to transform how businesses engage users during high-attention communication moments. Built on a centralized intelligence hub, adVantage continuously learns from user behavior to deliver precision-targeted, privacy-safe messaging across business messaging, contextual ads, and other enterprise solutions.
Hightouch, a leading data and AI agent platform for marketers, has appointed Akilesh Bapu, co-founder and former CEO of healthcare AI startup Deepscribe, as Head of AI Product Development. Bapu, a Forbes 30 under 30 honoree, brings extensive experience building AI platforms that scale, having led Deepscribe’s growth through multiple funding rounds and partnerships with major health systems.
Eagle Eye, the SaaS and AI company known for loyalty and omnichannel marketing solutions, has introduced Smart Rewards, a real-time loyalty and incentive engine designed to transform checkout experiences across retail, travel, and hospitality. As part of the company’s Smart Checkout suite, the platform promises speed, precision, and personalization, processing complex loyalty calculations faster than a Google search.
Axon (formerly AppLovin) is quietly reshaping the ad tech conversation with referral-only access just as marketers ramp up for peak season. After analyzing $50 million in ad spend across active brands, the company is uncovering performance patterns that most traditional attribution tools completely miss.
Clinch, the agentic AI platform for omnichannel campaign orchestration, has been recognized with the Best AI Tool award at the 2025 Digiday Awards for its Flight Control Copilot. The honor highlights how the AI system transforms campaign planning, execution, and scaling—enhancing creativity, efficiency, and performance without sacrificing control.
-KERV.ai, the leader in AI-powered video analysis, performance, and monetization, announced the launch of its Contextual Marketplace, the first solution to offer its pixel-edge, object-level contextual targeting across high-quality online video (OLV) and connected TV (CTV) inventory – spanning short and long form VOD, broadcaster-owned live streams, and FAST channels.
