AI in Marketing Archives | Page 22 of 22 | Techedge AI

New Salesforce Data and AI Innovations for Retail Help Businesses Drive Efficiency and Deliver Connected Shopping Experiences

BusinesswireJanuary 12, 2024May 28, 202405 mins

Today at NRF 2024, Salesforce, the #1 AI CRM, announced new data and AI-powered tools to transform every shopping experience. With generative AI built into Commerce Cloud and Marketing Cloud, retail merchandisers and marketers can tap into generative tools with a real-time understanding of customer behavior and preferences to optimize every customer interaction — increasing loyalty, driving revenue, and boosting employee productivity.

Amperity Achieves the New AWS Advertising and Marketing Technology Competency

Alltake MarketingDecember 1, 2023May 24, 202402 mins

Amperity, the AI-powered enterprise customer data platform (CDP) for consumer brands, announced today that it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Audience and Data Management. Achieving the AWS Advertising and Marketing Technology Competency recognizes Amperity for its expertise in providing customers with solutions that offer improved audience and customer data management capabilities for marketers and digital agencies.

AI Hallucinations: The Challenge and Why it Matters

Paramita PatraNovember 2, 2023May 28, 202404 mins

In February 2023, Google Bard claimed that the James Webb Space Telescope took the first image of a planet outside the solar system. However, it turned out to be incorrect, and NASA confirmed that the statement was false, as the James Webb Space Telescope was not launched until 2021. Such instances have developed a new concept, “AI Hallucinations”. Machines feeding on false or incomplete data, generating inaccurate outputs have prompted the critical challenge that is AI hallucination. While AI has made impressive strides in various domains, it is not immune to errors, misjudgments, and even the unexpected.