Today at NRF 2024, Salesforce, the #1 AI CRM, announced new data and AI-powered tools to transform every shopping experience. With generative AI built into Commerce Cloud and Marketing Cloud, retail merchandisers and marketers can tap into generative tools with a real-time understanding of customer behavior and preferences to optimize every customer interaction — increasing loyalty, driving revenue, and boosting employee productivity. Read More
Amperity, the AI-powered enterprise customer data platform (CDP) for consumer brands, announced today that it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Audience and Data Management. Achieving the AWS Advertising and Marketing Technology Competency recognizes Amperity for its expertise in providing customers with solutions that offer improved audience and customer data management capabilities for marketers and digital agencies. Read More
In February 2023, Google Bard claimed that the James Webb Space Telescope took the first image of a planet outside the solar system. However, it turned out to be incorrect, and NASA confirmed that the statement was false, as the James Webb Space Telescope was not launched until 2021. Such instances have developed a new concept, “AI Hallucinations”. Machines feeding on false or incomplete data, generating inaccurate outputs have prompted the critical challenge that is AI hallucination. While AI has made impressive strides in various domains, it is not immune to errors, misjudgments, and even the unexpected. Read More
