That’s the central tension in Invoca’s new Marketing AI Impact Report, which reveals a widening disconnect between how marketers perceive AI’s role in the buying journey and how customers actually experience it. While 86% of marketers insist AI is improving the customer experience, just 35% of consumers agree.
BOSTON, Nov. 17, 2025 /PRNewswire-PRWeb/ — Privy, the ecommerce email and SMS marketing platform built for growth, today unveiled a suite of new automation and SMS features designed to help merchants maximize sales during this year’s Black Friday and Cyber Monday (BFCM). The updates make it easier for online retailers to deliver personalized, high-converting campaigns without the steep cost or complexity of enterprise tools.
November 6, 2025 — Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today released a new Mailchimp report, The Marketing Equaliser: Leveraging AI for Mid-Market Growth. The report was created in partnership with WARC, the global authority on marketing effectiveness.Â
As AI chatbots increasingly replace Google as the public’s go-to source of information, a new kind of visibility battle is emerging—and Percepto Digital wants to make sure its clients win it.
Influencer marketing has long struggled with one elusive question: does it actually work? With its new EdgeAI engine, Later—the influencer marketing platform trusted by millions of creators and global brands—believes it finally has the answer.
Wildfire Systems, a fintech platform known for powering loyalty programs and shopping companions, has teamed up with Bold.org to launch a first-of-its-kind rewards initiative: students using the Bold Debit Card can now earn Bold Points for purchases made through AI chatbots, including ChatGPT, Gemini, Perplexity, and Claude.
In a move that underscores the growing convergence of AI and marketing automation, Taiwan-based LionFans has rolled out a major upgrade to its SmartSync™ platform—adding advanced, AI-driven analytics designed to supercharge campaign precision and performance across Asia’s fast-growing digital markets.
China’s Central Academy of Fine Arts (CAFA), widely regarded as the country’s premier art institution, has launched an AI-powered chatbot on its CAFA Global website, becoming the first art academy in China to leverage AI for international engagement.
Invideo, OpenAI’s first official partner for Sora 2, has announced a global rollout of the next generation of AI-powered cinematic video creation. Previously restricted to invite-only users, Sora 2 is now instantly available worldwide via Invideo, allowing creators to produce full-length, watermark-free videos with no waitlists, VPNs, or 10-second limits.
