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Optable Launches Agentic Ad Planning Tool

Optable Launches Planner Agent: AI-Powered Solution Transforms Publisher Ad Planning from Weeks to Hours

TechEdge AIJanuary 6, 2026January 6, 202605 mins

MONTREAL–(BUSINESS WIRE)–Optable, a leader in identity resolution and audience activation for publishers, today announced the general availability of Optable Planner Agent, an AI-powered agentic solution that automates the most time-consuming steps in publisher ad planning. Built on open standards including the Model Context Protocol (MCP) and Ad Context Protocol (AdCP), Planner Agent represents the first…

OMO Tests Lightning-Fast Remarketing in Brazil

Is Your Phone Listening to You? OMO/Persil Launches Campaign Inspired by one of the Internet’s Biggest Mysteries

TechEdge AIJanuary 5, 2026January 5, 202604 mins

São Paulo — Seeing social media content appear at exactly the moment a desire or plan comes to mind is one of the great mysteries fueling countless online conspiracy theories, “Is my phone listening to me?”. OMO, Unilever’s leading fab clean brand, present in 7 out of 10 Brazilian households, is tapping into this cultural curiosity with…

Backlink Authority May Boost Brand Visibility in Generative AI Search

PRWebDecember 15, 2025December 15, 202502 mins

As AI-driven search becomes the first stop for consumer inquiries, Link Publishers’ internal analysis indicates that brands with stronger backlink authority may appear more frequently in responses generated by ChatGPT, Gemini, Claude, Perplexity, and other generative AI platforms.

Xoriant Earns Microsoft Fabric Featured Partner Status, Boosting AI and Data Modernization Capabilities

PR NewswireDecember 12, 2025December 12, 202503 mins

Xoriant, a global digital engineering firm, has been named a Microsoft Fabric Featured Partner, marking a major milestone in its mission to deliver AI-driven insights, unified analytics, and enterprise-scale data modernization. The recognition spotlights Xoriant’s expertise across Fabric’s platform—from Lakehouse architecture and Real-Time Intelligence to Fabric Copilot—and its ability to integrate AI into everyday business workflows.

PR & Digital Marketing for Tech and CET Brands: An Interview with Lori Ruggiero, Managing Partner & EVP at 5WPR

Lori Ruggiero Bio:December 10, 2025December 10, 202503 mins

I get a front row seat to the future. Every day I am exposed to emerging technologies that will reshape how we shop, work, and live, and that sense of discovery never gets old. I am also surrounded by incredibly smart and creative people, which motivates me to bring my best every day. Our channels…

What does 2026 hold for marketers in data and AI?

Kate FrostDecember 9, 2025December 9, 202503 mins

By Kate Frost, head of optimisation at Intermedia Global (IMG) Smarter thinking around AI From our conversations with businesses, our main hope for next year is that marketers will stop simply assuming that any AI anywhere in their business will generate growth and make things easier. It doesn’t work like that. Ideally, people will become…

NemoVideo Launches an AI Editor Built for Viral Marketing at Speed

GlobeNewswireNovember 24, 2025November 24, 202507 mins

The crowded market of AI-powered editing tools just got a serious new contender. Today, NemoVideo officially launched its AI-driven viral marketing editor—a platform built to take creators, agencies, and brands from idea to polished, platform-ready video in minutes.

Proximity Launches “Message Maestro,” a Brand-Safe GenAI Engine for Clienteling

PR NewswireNovember 21, 2025November 21, 202503 mins

Luxury retailers have no shortage of digital tools, but few solve the toughest clienteling challenge: writing hundreds of personalized messages that feel authentic, stay on-brand, and don’t leak data into public AI models. Proximity, the retail Super-App used by Max Mara, Paul Smith, Joseph, Graff, and Farrow & Ball, aims to fix that with Message Maestro, a new Generative AI–powered messaging engine designed specifically for store teams.

Metadata.io Accelerates the Future of Digital Advertising with Launch of MetadataONE and F1 Academy Sponsorship

TechEdge AINovember 20, 2025November 20, 202503 mins

San Jose, CA – November 18, 2025 – Today, Metadata.io, the AI-native digital advertising platform that transforms how modern marketing teams acquire customers and drive business growth, is announcing the launch of MetadataONE, its groundbreaking new platform, alongside a sponsorship of F1 Academy driver Nicole Havrda, the first female Formula Pro USA Champion.

AI in Marketing

Optable Launches Planner Agent: AI-Powered Solution Transforms Publisher Ad Planning from Weeks to Hours

Is Your Phone Listening to You? OMO/Persil Launches Campaign Inspired by one of the Internet’s Biggest Mysteries

Backlink Authority May Boost Brand Visibility in Generative AI Search

Xoriant Earns Microsoft Fabric Featured Partner Status, Boosting AI and Data Modernization Capabilities

PR & Digital Marketing for Tech and CET Brands: An Interview with Lori Ruggiero, Managing Partner & EVP at 5WPR

What does 2026 hold for marketers in data and AI?

NemoVideo Launches an AI Editor Built for Viral Marketing at Speed

Proximity Launches “Message Maestro,” a Brand-Safe GenAI Engine for Clienteling

Metadata.io Accelerates the Future of Digital Advertising with Launch of MetadataONE and F1 Academy Sponsorship

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