Adjust InSight empowers and advises marketers to make privacy-first, data-driven, ROI-positive decisions
Adjust unveils InSight, a new measurement solution powered by machine learning and AI technology, designed to help marketers evaluate campaign effectiveness in a privacy-centric, aggregated measurement landscape.
- Importance of Incrementality Analysis:
– InSight offers incrementality analysis, allowing marketers to measure the impact of specific marketing actions, such as budget increases, on ROI.
– Marketers can analyze marketing activities against target KPIs to determine incremental lift, cannibalization of organics, or no effect, enabling ROI-positive decisions.
- Key Features of InSight:
– Synthetic control groups: Eliminates data variables and provides accurate analysis.
– Incremental models: Adaptable and consider external variables like seasonality.
– Simplified charts: Translate advanced analysis into easy-to-understand results.
– Intuitive setup: Enables marketers to run experiments and receive results within minutes.
- Precision and Accuracy:
– InSight’s models can predict the impact of marketing actions with a precision level of 95%, the highest on the market.
– This precision allows marketers to understand the true value behind new advertising channels, campaigns, and budget changes.
- Early Access and Customer Feedback:
– Adjust’s incrementality solution has been tested and refined in the early access phase with input from existing customers.
– Customer feedback has helped fine-tune the product to meet the specific needs of the market.
- Customer Testimonial:
– Jay Christian, Performance Marketing Manager at Pret A Manger, praises Adjust’s incrementality measurement for providing insights into iOS campaign optimization and delivering advanced incrementality metrics.
Adjust’s InSight empowers marketers with AI-driven measurement capabilities, enabling them to make data-driven decisions to optimize campaign effectiveness and ROI. With incrementality analysis and precision predictions, marketers can gain valuable insights into the true impact of their marketing efforts.
