Marketing agencies are uniquely positioned as custodians of client data across dozens of platforms. How has this role evolved in terms of security responsibility, and why is 2026 a critical year for agencies to address this? Marketing agencies have fundamentally transformed from service providers into data custodians, often holding the keys to their clients’ most... Read More

Tony, there’s a lot of talk about multicultural audiences being “important.” Can you explain? Multicultural audiences are no longer a segment; they’re the primary drivers of U.S. economic growth. Multicultural consumers are fueling most of the country’s buying power. But reaching this deeply nuanced, diverse audience in a privacy-first ad technology environment has never been... Read More