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Interviews
Dynamic Price Floors: Maximizing Programmatic RPM
1) When publishers talk about their “programmatic floor strategy,” what does that typically look like in practice today? How are most teams approaching this? In practice, most publishers’ “floor strategy” is still largely manual and backward-looking. Typically, teams set static CPM floors in GAM (via UPRs) or in their wrapper/Prebid configuration, segmented by broad buckets... Read More
how media buying leaders are driving agentic AI transformation in advertising today.
What problems do media buyers suffer from when trading programmatic media? Programmatic can drive real results, but the day-to-day feels like death by a thousand clicks. Traders spend huge chunks of their time clicking through platform menus, hunting for the right settings, pacing across multiple dashboards, and running QA through spreadsheets that were probably named... Read More
How AI is transforming contact centers into customer loyalty engines Businesses today are under pressure like never before. Between rising technology costs, tighter margins, and tariffs (which are already impacting 72% of U.S. companies), leaders are being forced to rethink where and how they allocate resources. While acquiring new customers continues to be a valuable growth component,... Read More
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