Private Aviation Growth Reshapes PR Strategy

Private Aviation Is a PR Category Now. 3.88 Million Departures a Year Demands It

Global business jet activity hit a new all-time record in 2025 at 3.88 million departures, 34% above pre-pandemic levels. The top operator flies 12% of all global business jet trips. The market structure is being redefined in real time. And outside of trade press, the category barely exists in mainstream communications strategy. I have been…

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PR Agencies Size Bias Hurts Tech Startups

The Boutique Agency Advantage Nobody in PR Talks About

By Kyle Porter, Managing Director, Virgo PR The PR industry has a size bias. The assumption, rarely examined, is that larger agencies deliver more value — more relationships, more resources, more credibility. I spent seven years running a boutique agency before joining Virgo, and I have spent the years since watching that assumption fail emerging…

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Investor Relations for Tech Startups

Investor Relations for Tech Startups: What You Need Before You Think You Need It

Investor Relations for Tech Startups: What You Need Before You Think You Need It Most tech founders think investor relations is something you need when you are public — or at minimum, when you are raising a significant round. In practice, the companies that execute the best Series A and Series B raises, and that…

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AI Customer Experience Needs Trust to Scale

AI is the Judgement-Free Customer Service Offering, If Done Right

By Janet Vito, SVP of Marketing at Cyara As AI becomes further engrained in our lives, it’s not only become a part of everyday work, but also a trusted tool for interactions that would feel awkward, sensitive, or emotionally uncomfortable with another person.  To better understand how this shift is affecting customer experience, we recently surveyed…

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Why Ad Algorithms Optimize the Wrong Metrics

The Algorithms Are Optimizing the Wrong Things

By: Tylynn Pettrey, SVP, Analytics & AI at Chalice AI For years, digital advertising has been guided by a simple principle: optimize what can be measured. That approach helped scale the industry, but it also shaped the behavior of the systems behind it. Over time, algorithms became highly effective at identifying and prioritizing signals that…

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Predictive AI Could Unlock Safer Self-Driving Cars

 The Transformative Power of Predictive AI in Self-Driving Cars

Despite years of ambitious promises from companies like Tesla and Waymo, fully autonomous vehicles (AVs) – cars that can handle any situation without human input – remain out of reach. Most AVs today operate with limited autonomy and require human oversight, especially in unpredictable conditions. That may be starting to change. A new generation of…

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AI Crisis PR Becomes Business Critical

Preparing for AI Regulation: The Rising Importance of Crisis PR

Artificial intelligence has moved from experimental technology to operational infrastructure across nearly every industry. As a result, governments around the world are racing to define regulatory frameworks that address issues like algorithmic transparency, ethical data usage, and AI-driven decision-making. For companies building or integrating AI systems, this wave of regulation presents more than a compliance…

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AI in Trading: Competitive Edge on Desks

A Game-Changing Differentiator for Modern Trading Desks

Can emerging AI technology become a differentiator on the trading desk? Trading has become a focus for innovation within the investment industry. The trading desk has been applying tech to address trading and operational efficiency challenges, market complexity, and keeping ahead of compliance and regulatory rules globally. One technology, artificial intelligence (AI), stands to become…

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Multi-Agent AI Needs Event-Driven Architecture

Why event-based design is the future of agentic AI

Generative artificial intelligence (GenAI) has received no small amount of buzz over the past few years, but the area of greatest interest to many organisations is multi-agent AI. However, making this technology work as promised requires a rethink of system architecture. Multi-agent AI systems build on agentic AI, which can learn, adapt and act independently….

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