When 5W’s tech practice was helping B2B SaaS companies fifteen years ago, the marketing math was simple. Rank on Google. Capture demo requests. Move them into a sales-qualified funnel. Nurture through email. Close. The channels were known. The attribution was imperfect but measurable. If you had a clean SEO operation and a clean paid search operation, you…
Ronn Torossian, Founder & Chairman, 5W A new 99-point gap in American AI sentiment is going to sort your communications and marketing workforce faster than any technology in 20 years. The UCF commencement video tells you exactly what to screen for — and exactly what to screen out. I have hired thousands of public relations…
By Anthony Daniel, Managing Director, Australia, New Zealand and the Pacific Islands, WatchGuard Technologies Every year, Anti-Ransomware Day arrives with the same familiar advice: patch your systems, back up your data, and train your employees. Those fundamentals still matter, but ransomware has evolved far beyond opportunistic attacks and phishing emails. Today’s attackers operate more patiently…
By : Helena Rebane, CEO of AddSearch For more than two decades, the success of a website was measured using a familiar set of metrics: traffic, clicks, bounce rate, and time on page. Essentially, more traffic doing more things over a longer period. Yet today, across multiple sectors, web traffic is falling. Behaviors are clearly…
For thirty years, the media and marketing industries have measured brand impact through a consistent family of metrics. Reach. Frequency. Impressions. Share of voice. These metrics assumed a model of consumer attention in which a person saw an ad, read an article, or scanned a search result — and then, somewhere downstream, made a decision…
When 5W’s tech practice was helping B2B SaaS companies fifteen years ago, the marketing math was simple. Rank on Google. Capture demo requests. Move them into a sales-qualified funnel. Nurture through email. Close. The channels were known. The attribution was imperfect but measurable. If you had a clean SEO operation and a clean paid search operation, you…
For thirty years, the media and marketing industries have measured brand impact through a consistent family of metrics. Reach. Frequency. Impressions. Share of voice. These metrics assumed a model of consumer attention in which a person saw an ad, read an article, or scanned a search result — and then, somewhere downstream, made a decision…
Every major real estate platform now runs on generative AI. 82% of agents use AI every day. And yet real estate ranks dead last among all industries for AI visibility. The practices that close that gap in the next 24 months will own the next decade. By Ronn Torossian Founder and Chairman, 5W Public Relations A…
New voice agent testing and AI governance modules deliver continuous validation for autonomous CX, catching failures before customers do Cyara, the global leader in AI-powered customer experience (CX) assurance, today announced new agentic testing and AI governance capabilities that give enterprises the tools to validate, monitor, and control AI agents across voice and digital channels, before…
