Don’t Hire the Booers: What Every CEO Needs to Know About the UCF Class of 2026

Ronn Torossian, Founder & Chairman, 5W A new 99-point gap in American AI sentiment is going to sort your communications and marketing workforce faster than any technology in 20 years. The UCF commencement video tells you exactly what to screen for — and exactly what to screen out. I have hired thousands of public relations... Read More

Insights, Insights and Reports

Guest Column

Ransomware Resilience Demands Zero Trust

May 13, 2026

International Anti-Ransomware Day Commentary

By Anthony Daniel, Managing Director, Australia, New Zealand and the Pacific Islands, WatchGuard Technologies Every year, Anti-Ransomware Day arrives with the same familiar advice: patch your systems, back up your data, and train your employees. Those fundamentals still matter, but ransomware has evolved far beyond opportunistic attacks and phishing emails. Today’s attackers operate more patiently... Read More

AI Agent, Artificial Intelligence (AI)

Guest Column

May 5, 2026

From clicks to conversations: how AI Is reshaping website success metrics

By : Helena Rebane, CEO of AddSearch For more than two decades, the success of a website was measured using a familiar set of metrics: traffic, clicks, bounce rate, and time on page. Essentially, more traffic doing more things over a longer period. Yet today, across multiple sectors, web traffic is falling. Behaviors are clearly... Read More

AI Automation, Artificial Intelligence (AI)

Guest Column

April 29, 2026

Share of AI Voice: The Media Metric That Will Define the Next Decade of Brand Building

For thirty years, the media and marketing industries have measured brand impact through a consistent family of metrics. Reach. Frequency. Impressions. Share of voice. These metrics assumed a model of consumer attention in which a person saw an ad, read an article, or scanned a search result — and then, somewhere downstream, made a decision... Read More

AI in SEO, Artificial Intelligence (AI)

Guest Column

AI Drives Shift to Autonomous Business: Gartner

April 27, 2026

B2B Software Just Crossed the Line From Google-First to ChatGPT-First Buying

When 5W’s tech practice was helping B2B SaaS companies fifteen years ago, the marketing math was simple. Rank on Google. Capture demo requests. Move them into a sales-qualified funnel. Nurture through email. Close. The channels were known. The attribution was imperfect but measurable. If you had a clean SEO operation and a clean paid search operation, you... Read More

AI Assistant, AI Automation

Guest Column

NiCE Cognigy Leads Conversational AI Platforms

April 24, 2026

Share of AI Voice: The Media Metric That Will Define the Next Decade of Brand Building

AI in Commerce

Guest Column

April 24, 2026

Luxury Real Estate Has an AI Problem. It Also Has the Biggest Opportunity in a Decade.

Every major real estate platform now runs on generative AI. 82% of agents use AI every day. And yet real estate ranks dead last among all industries for AI visibility. The practices that close that gap in the next 24 months will own the next decade. By Ronn Torossian Founder and Chairman, 5W Public Relations A... Read More

AI Assistant, AI Automation

Guest Column

April 23, 2026

Cyara Launches Agentic Testing to Help Enterprises Deploy AI Agents With Confidence

New voice agent testing and AI governance modules deliver continuous validation for autonomous CX, catching failures before customers do Cyara, the global leader in AI-powered customer experience (CX) assurance, today announced new agentic testing and AI governance capabilities that give enterprises the tools to validate, monitor, and control AI agents across voice and digital channels, before... Read More

AI Assistant, AI Automation

Guest Column

Private Aviation Growth Reshapes PR Strategy

April 21, 2026

Private Aviation Is a PR Category Now. 3.88 Million Departures a Year Demands It

Global business jet activity hit a new all-time record in 2025 at 3.88 million departures, 34% above pre-pandemic levels. The top operator flies 12% of all global business jet trips. The market structure is being redefined in real time. And outside of trade press, the category barely exists in mainstream communications strategy. I have been... Read More

Artificial Intelligence (AI)

Guest Column

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