Cynthia Lee, Delinea APAC VP “Tax time is a critical period for Australian organisations from a cybersecurity standpoint. As finance teams, external partners and auditors work at pace to finalise accounts and lodge returns, there is a surge in the volume of sensitive data being accessed and shared, creating a prime opportunity for cybercriminals to…
CMMC compliance is a vital part of the certification process for contractors in the defense industry, as it provides high-level clients like the DoD with assurances that a contractor can securely protect sensitive data. Some companies may feel tempted to wait on CMMC compliance, thinking that it’s too costly or not an immediate priority, but this…
By Anthony Daniel, Managing Director – Australia, New Zealand and the Pacific Islands, WatchGuard Technologies With the EOFY fast approaching, cybercriminals are poised to exploit normal business processes at their busiest and most pressured point. Gone are the days when threats were primarily fake ATO emails or fraudulent invoices. Today, attacks seamlessly integrate into standard…
By Ronn Torossian | Founder & Chairman, 5W AI Communications Tel Aviv is the fourth-ranked city in the world on the inaugural 5W AI City Index 2026 — composite score 83.5, behind only San Francisco, London, and Beijing. Ahead of Singapore. Ahead of Seoul. Ahead of every continental European capital. Ahead of Boston, New York, Abu Dhabi,…
Every major real estate platform now runs on generative AI. 82% of agents use AI every day. And yet real estate ranks dead last among all industries for AI visibility. The practices that close that gap in the next 24 months will own the next decade. By Ronn TorossianFounder and Chairman, 5W Public Relations A statistic…
A six-move source-base remediation playbook — drawn from what the 5W Reputation Index found about the three founders who built AI. By Ronn Torossian | Founder & Chairman, 5W AI Communications The single most important finding inside the inaugural 5W Reputation Index has nothing to do with Sam Altman, Dario Amodei, or Demis Hassabis. It…
By Ronn Torossian The communications industry spent two decades getting good at search. We learned how Google ranked pages, how it weighed links, how it read a site. We built entire practices around it. That skill set is now depreciating in real time, and most agencies have not noticed where the new fight is. It…
A year ago, Condé Nast CEO Roger Lynch told his teams to plan as if search traffic is zero. This week he repeated it on a national broadcast, and told the Financial Times that Google search is “no longer a meaningful driver” of traffic to his properties. Lynch is a visionary — and not because…
For thirty years, the media and marketing industries have measured brand impact through a consistent family of metrics. Reach. Frequency. Impressions. Share of voice. These metrics assumed a model of consumer attention in which a person saw an ad, read an article, or scanned a search result — and then, somewhere downstream, made a decision…
