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Guest Column
In today’s technological landscape, AI is transforming every facet of business and society. Tech leaders find themselves at a critical crossroads where they must not only innovate but also steer the narrative around AI ethics and responsible innovation. Owning this narrative is essential to establishing trust, guiding public perception, and differentiating brands in a crowded... Read More
Navigating the New Landscape of PR and AI In today’s digital environment, public relations is undergoing a profound transformation driven by artificial intelligence and complex algorithms. The rise of AI-powered platforms shapes how brands are discovered, perceived, and trusted. For the best PR agencies, success depends on their ability to harness these technologies while maintaining... Read More
In a recent podcast, OpenAI CEO Sam Altman highlighted an important limitation of current AI technologies: interactions with AI chat tools like ChatGPT do not have legal confidentiality protections, unlike those with licensed professionals under doctor-patient or attorney-client privilege. This means chat logs could potentially be subpoenaed in legal proceedings. Considering that these AI conversations... Read More
AI startups operate in one of the most dynamic, fast-moving, and publicly scrutinized sectors in the world. From breakthrough innovations to ethical controversies, AI companies are under constant watch from investors, media, regulators, and users. Yet despite this intense visibility, many startups focus almost exclusively on product and engineering in their early stages and overlook... Read More
Artificial intelligence has moved from experimental technology to operational infrastructure across nearly every industry. As a result, governments around the world are racing to define regulatory frameworks that address issues like algorithmic transparency, ethical data usage, and AI-driven decision-making. For companies building or integrating AI systems, this wave of regulation presents more than a compliance... Read More
Though long regarded as a key event on the international technology calendar, IFA Berlin remains an underappreciated opportunity for many U.S. consumer tech brands. While the focus is often on new product reveals and global partnerships, the real opportunity at IFA lies in its unmatched potential as a strategic communications platform. When approached with the... Read More
Agentic AI vs. Automation: Why Australian Businesses Must Know the Difference
Australia has seen its fair share of tech hype including AI-powered tools that are little more than chatbots following a basic script. There’s nothing groundbreaking in old-school automation dressed up in fancy words. Now, agentic artificial intelligence (AI), an emerging disruptor that can think, adapt, and tackle dynamic, unpredictable problems with limited human oversight, is... Read More
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