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fullthrottle.ai adds integrated audio ads
April 8, 2026

fullthrottle.ai adds integrated audio ads to its AI‑driven platform

Enterprises looking to spend beyond video and display now have a new option: fullthrottle.ai has woven audio advertising directly into its existing AI‑centric campaign management system. The move, announced on April 7, 2026, lets marketers launch, track and optimize audio spots in the same interface they already use for CTV, display and other channels. Audio enters the... Read More
Advertising, Artificial Intelligence (AI)
Dynamic Price Floors: Maximizing Programmatic RPM
January 22, 2026

Beyond Static Floors: What Publishers Need to Know About Dynamic Flooring in Programmatic Advertising

1) When publishers talk about their “programmatic floor strategy,” what does that typically look like in practice today? How are most teams approaching this? In practice, most publishers’ “floor strategy” is still largely manual and backward-looking. Typically, teams set static CPM floors in GAM (via UPRs) or in their wrapper/Prebid configuration, segmented by broad buckets... Read More
Advertising
how media buying leaders are driving agentic AI transformation in advertising today.
December 23, 2025

How Media Buying leaders are Driving Agentic AI Transformation in Advertising Today.

What problems do media buyers suffer from when trading programmatic media? Programmatic can drive real results, but the day-to-day feels like death by a thousand clicks. Traders spend huge chunks of their time clicking through platform menus, hunting for the right settings, pacing across multiple dashboards, and running QA through spreadsheets that were probably named... Read More
Advertising, Business Intelligence
Clinch’s AI Copilot Wins 2025 Digiday Award, Supercharging Omnichannel Campaigns
October 1, 2025

Clinch’s AI Copilot Wins 2025 Digiday Award, Supercharging Omnichannel Campaigns

Clinch, the agentic AI platform for omnichannel campaign orchestration, has been recognized with the Best AI Tool award at the 2025 Digiday Awards for its Flight Control Copilot. The honor highlights how the AI system transforms campaign planning, execution, and scaling—enhancing creativity, efficiency, and performance without sacrificing control. Read More
Advertising, AI Automation, AI in Marketing, AI Innovation, Artificial Intelligence (AI)
AI Agents Redefining the Hotel Experience
September 25, 2025

The next guest experience: how AI Agents will transform hotels

The idea of a robot greeting you at check-in might seem like something out of science fiction, but it’s rapidly becoming a commercial possibility. As the hospitality industry faces pressure to boost efficiency, deepen personalisation and stand out in a crowded market, advanced AI is set to play an important role. Thanks to rapid advancements... Read More
Advertising, Customer Experience, Digital Experience
September 22, 2025

Fortifying Cloud Security Through the Shared Responsibility Model

As organizations worldwide continue migrating operations to the cloud, this technology has become a staple in modern business. However, these benefits come with unique challenges that demand foresight and structured defenses. The core of effective cybersecurity is the shared responsibility model, which clearly divides security obligations between the cloud service provider and the customer. When... Read More
Advertising, Business Intelligence
September 19, 2025

The Future of Voice Search: How to Optimize Your Website for Voice Assistants

Voice search isn’t the future – it’s here now, changing how users access information, shop and how they interact with brands. As marketers and web strategists plan ahead for the next several years and beyond, optimization for voice assistants like Siri, Alexa, and Google Assistant is becoming paramount to digital visibility and market competitiveness. The... Read More
Advertising, AI in SEO
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