Enterprises looking to spend beyond video and display now have a new option: fullthrottle.ai has woven audio advertising directly into its existing AI‑centric campaign management system. The move, announced on April 7, 2026, lets marketers launch, track and optimize audio spots in the same interface they already use for CTV, display and other channels. Audio enters the…
Ladera Technology is planting a bigger flag in Asia-Pacific. The enterprise tech and digital transformation firm has opened a new regional headquarters in Singapore, positioning the city-state as the nerve center for its APAC expansion and its growing focus on AI-first, cloud-native enterprise modernization.
1) When publishers talk about their “programmatic floor strategy,” what does that typically look like in practice today? How are most teams approaching this? In practice, most publishers’ “floor strategy” is still largely manual and backward-looking. Typically, teams set static CPM floors in GAM (via UPRs) or in their wrapper/Prebid configuration, segmented by broad buckets…
What problems do media buyers suffer from when trading programmatic media? Programmatic can drive real results, but the day-to-day feels like death by a thousand clicks. Traders spend huge chunks of their time clicking through platform menus, hunting for the right settings, pacing across multiple dashboards, and running QA through spreadsheets that were probably named…
Clinch, the agentic AI platform for omnichannel campaign orchestration, has been recognized with the Best AI Tool award at the 2025 Digiday Awards for its Flight Control Copilot. The honor highlights how the AI system transforms campaign planning, execution, and scaling—enhancing creativity, efficiency, and performance without sacrificing control.
The idea of a robot greeting you at check-in might seem like something out of science fiction, but it’s rapidly becoming a commercial possibility. As the hospitality industry faces pressure to boost efficiency, deepen personalisation and stand out in a crowded market, advanced AI is set to play an important role. Thanks to rapid advancements…
As organizations worldwide continue migrating operations to the cloud, this technology has become a staple in modern business. However, these benefits come with unique challenges that demand foresight and structured defenses. The core of effective cybersecurity is the shared responsibility model, which clearly divides security obligations between the cloud service provider and the customer. When…
Voice search isn’t the future – it’s here now, changing how users access information, shop and how they interact with brands. As marketers and web strategists plan ahead for the next several years and beyond, optimization for voice assistants like Siri, Alexa, and Google Assistant is becoming paramount to digital visibility and market competitiveness. The…
For years, media spend has been picked apart with surgical precision, while the actual creative—the ads themselves—often slipped by with little more than gut checks and focus groups. A new report from Gain Theory, a global marketing effectiveness consultancy, suggests that imbalance may be costing brands dearly.
