How Australian Businesses Can Stay Ahead Of AI/ML Regulation

AI/ML buzz is everywhere and it is arguably the most disruptive technology to society since the smartphone. According to Gartner, the number of companies using open-source AI will increase tenfold by 2027. While this widespread embrace of AI is advancing innovation, if not implemented and governed wisely, it can also increase risk and regulatory scrutiny. Beyond... Read More

Guest Column

October 31, 2025

Digital PR in a Data-Driven World: How Technology Shapes Modern Messaging

The relationship between communication and technology has never been closer. The rise of automation, analytics, and AI has reshaped how brands interact with audiences and how success is measured. For professionals in tech PR, this new reality demands more than traditional storytelling. It requires fluency in data, adaptability across platforms, and a deep understanding of... Read More

Digital Experience

Guest Column

October 31, 2025

Consumer Tech PR Strategies That Bridge Innovation and Engagement.

Technology companies face a constant challenge: translating innovation into engagement. Even the most advanced products can fail to capture consumer interest if their value is not communicated clearly and emotionally. This is where consumer tech PR becomes indispensable. It acts as the bridge between complex innovation and everyday understanding, turning technological progress into stories that... Read More

AI Innovation

Guest Column

AI Agents Redefining the Hotel Experience

September 25, 2025

The next guest experience: how AI Agents will transform hotels

The idea of a robot greeting you at check-in might seem like something out of science fiction, but it’s rapidly becoming a commercial possibility. As the hospitality industry faces pressure to boost efficiency, deepen personalisation and stand out in a crowded market, advanced AI is set to play an important role. Thanks to rapid advancements... Read More

Advertising, Customer Experience, Digital Experience

Guest Column

September 22, 2025

Fortifying Cloud Security Through the Shared Responsibility Model

As organizations worldwide continue migrating operations to the cloud, this technology has become a staple in modern business. However, these benefits come with unique challenges that demand foresight and structured defenses. The core of effective cybersecurity is the shared responsibility model, which clearly divides security obligations between the cloud service provider and the customer. When... Read More

Advertising, Business Intelligence

Guest Column

September 19, 2025

Why Memory Architecture Holds the Key to AI Adoption

Artificial intelligence is evolving at an extraordinary pace. But behind the headlines about larger models and astonishing applications lies a less glamorous truth. AI systems are straining against the physical limits of their infrastructure. The most critical of these is the memory wall, a boundary where adding more compute no longer yields proportional gains because... Read More

AI in Business, Business Intelligence

Guest Column

September 19, 2025

The Future of Voice Search: How to Optimize Your Website for Voice Assistants

Voice search isn’t the future – it’s here now, changing how users access information, shop and how they interact with brands. As marketers and web strategists plan ahead for the next several years and beyond, optimization for voice assistants like Siri, Alexa, and Google Assistant is becoming paramount to digital visibility and market competitiveness. The... Read More

Advertising, AI in SEO

Guest Column

September 19, 2025

Beyond the AI Hype: What CPG Companies Are Actually Implementing

Artificial intelligence dominates corporate strategy decks, but for CPG leaders the conversation has moved past hype. They’re not having nightmares about robots replacing marketers, they’re asking how AI can help them anticipate consumer preferences and act faster than competitors. From Hype to Intelligence While generative AI dominates headlines, the real story in CPG is how... Read More

Business Intelligence, Workflow Automation

Guest Column