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Guest Column
AI Agents Redefining the Hotel Experience
September 25, 2025

The next guest experience: how AI Agents will transform hotels

The idea of a robot greeting you at check-in might seem like something out of science fiction, but it’s rapidly becoming a commercial possibility. As the hospitality industry faces pressure to boost efficiency, deepen personalisation and stand out in a crowded market, advanced AI is set to play an important role. Thanks to rapid advancements... Read More
Advertising, Customer Experience, Digital Experience
September 22, 2025

Fortifying Cloud Security Through the Shared Responsibility Model

As organizations worldwide continue migrating operations to the cloud, this technology has become a staple in modern business. However, these benefits come with unique challenges that demand foresight and structured defenses. The core of effective cybersecurity is the shared responsibility model, which clearly divides security obligations between the cloud service provider and the customer. When... Read More
Advertising, Business Intelligence
September 19, 2025

Why Memory Architecture Holds the Key to AI Adoption

Artificial intelligence is evolving at an extraordinary pace. But behind the headlines about larger models and astonishing applications lies a less glamorous truth. AI systems are straining against the physical limits of their infrastructure. The most critical of these is the memory wall, a boundary where adding more compute no longer yields proportional gains because... Read More
AI in Business, Business Intelligence
September 19, 2025

The Future of Voice Search: How to Optimize Your Website for Voice Assistants

Voice search isn’t the future – it’s here now, changing how users access information, shop and how they interact with brands. As marketers and web strategists plan ahead for the next several years and beyond, optimization for voice assistants like Siri, Alexa, and Google Assistant is becoming paramount to digital visibility and market competitiveness. The... Read More
Advertising, AI in SEO
September 19, 2025

Beyond the AI Hype: What CPG Companies Are Actually Implementing

Artificial intelligence dominates corporate strategy decks, but for CPG leaders the conversation has moved past hype. They’re not having nightmares about robots replacing marketers, they’re asking how AI can help them anticipate consumer preferences and act faster than competitors. From Hype to Intelligence While generative AI dominates headlines, the real story in CPG is how... Read More
Business Intelligence, Workflow Automation
September 18, 2025

Why agentic AI needs a new trust framework now

Agentic AI – autonomous systems that act on goals rather than just respond to prompts – is no longer a distant concept. A recent IDC study highlighted that 41% of Australian organisations are already using agentic AI, with another 50% planning to adopt it within six months. From customer service to logistics and financial services, Australian enterprises... Read More
Business Intelligence, Social Media Marketing
September 17, 2025

AI: A Potential Differentiator for Trading Desks

Can emerging AI technology become a differentiator on the trading desk? Trading has become a focus for innovation within the investment industry. The trading desk has been applying tech to address trading and operational efficiency challenges, market complexity, and keeping ahead of compliance and regulatory rules globally. One technology, artificial intelligence (AI), stands to become... Read More
Business Intelligence, Generative AI
September 4, 2025

Reputation on the Line: How Crisis Communication Agencies Save Tech Brands

In the technology sector, brand perception can shift in an instant. Product missteps, data breaches, or public controversies can quickly erode trust and influence purchasing decisions. Protecting a company’s reputation is not merely about damage control; it requires strategic foresight, clear messaging, and coordinated execution. Tech PR agencies specialize in managing these high-pressure situations, providing... Read More
Virtual AI
September 1, 2025

From Code to Conversation: The Role of Tech PR in Humanizing Innovation

Technology often impresses with its innovation but can intimidate with its complexity. Effectively communicating the value of new tools requires more than technical accuracy; it demands clarity, relevance, and resonance. Tech PR plays a vital role in bridging this gap, transforming intricate concepts into narratives that engage both technical and non-technical audiences. By framing innovations... Read More
AI Automation, AI in Business, AI in Marketing, AI Innovation, Artificial Intelligence (AI), Conversational Ai
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