Singulate Secures $2.3 Million in Pre-Seed Funding
Singulate, a pioneering generative AI marketing platform, has announced the successful completion of a $2.3 million pre-seed funding round. The investment, led by Bowery Capital, aims to transform the future of email marketing by leveraging generative AI and large language models (LLMs) to improve segmentation and personalization in large-scale communication.
Funding Details
- Funding Round: $2.3 million pre-seed round.
- Lead Investor: Bowery Capital (New York).
- Significant Participation: Seedcamp (London) and multiple angel investors.
- Notable Angel Investors:
- Johnny Boufarhat, founder of Hopin
- Paul Forster, founder of Indeed
- Alex Theuma, founder of SaaStock
- Others via Backfuture, Draper Startup House, and more.
Investor Insights
- Mike Brown, partner at Bowery Capital:
- “We are thrilled to invest in Singulate and their vision for the future of large-scale communication.”
- Praised the team’s experience and potential to innovate within the industry.
- Tom Wilson, partner at Seedcamp:
- Expressed delight in backing the strong founding team, emphasizing their familiarity with solving complex customer problems rapidly.
Founding Team’s Vision
- Co-Founders:
- Dave Schools (CEO)
- Nicolas Klein (COO)
- John O’Gara (CTO)
The founders previously worked together for 4.5 years at Hopin, where they identified significant gaps in event and marketing data utilization.
Addressing Marketing Challenges
- Problem Identified:
- Difficulty in effectively segmenting and personalizing marketing messages based on attendee data, leading to ineffective email blasts.
- Solution Offered by Singulate:
- A platform that enables marketers to create limitless audience segments using LLMs, allowing for on-the-fly campaign adjustments.
- Focus on enhancing content relevance and quality for individual customers at scale.
Dave Schools emphasizes the need for a more substantial approach to personalization in marketing, stating that the current landscape is oversaturated. Singulate aims to provide marketers with innovative tools to change how they communicate with customer personas, fostering deeper connections and more effective outreach.
