LINDON, Utah, Nov. 10, 2026 — RainFocus™, provider of the next-generation event marketing platform, today announced an Anthropic Connector to enable AI assistance for large-scale conferences, trade shows, and field events. The Anthropic-verified connector provides Claude access to RainFocus event data through MCP Profiles, the OAuth-secured AI integration within RainFocus Nexus. It offers extensive read and write capabilities, with granular admin controls for setting which data Claude can access or modify.
What It Means for Event Professionals
RainFocus customers can now manage attendees, sessions, exhibitors, and meetings for RainFocus-powered events, all from Claude.
Event data is invaluable for an organization’s sales and marketing teams, but access is often limited or slowed by the manual process of exporting that data. The Anthropic Connector through RainFocus MCP Profiles delivers live event data directly to Claude, giving teams immediate visibility and actionable insights pre-, during, and post-event.
Unlike fragmented point solutions that require separate tools for each aspect of event management, the RainFocus Anthropic Connector brings all functions into a unified AI interface. With tools across 17 distinct domains — including sessions and content, meetings and one-on-one scheduling, exhibitors and booths, and registration — the connector offers support across every function. This breadth of access gives teams a comprehensive view of data and the ability to act across their entire event program.
With the connector, Claude can look up attendees and speakers, query session schedules and room assignments, check session and room capacity, monitor on-site check-in status, and review exhibitor and booth records during an event without CSV exports or manual API wiring. Write actions are enabled individually by your RainFocus admin, tool by tool, so Claude only receives access needed for each use case.
Potential Use Cases
- Attendees and Registration: Analyze attendee profiles to identify key prospects and automatically suggest targeted meeting and session opportunities.
- Sessions and Content: Use real-time attendance data to optimize session scheduling and predict no-shows for overbooking strategies.
- Exhibitors and Booths: Monitor booth traffic patterns and engagement in real time to optimize floor layout and exhibitor ROI.
- Meetings and Revenue: Automate attendee-to-exhibitor matching and optimize meeting sequences to maximize pipeline generation.
