As the web shifts from clicks to AI-generated summaries, a new offering aims to make sure your brand doesn’t disappear in the process.
BV Strategies and Manhattan Strategies have launched GEO Verified™, a hands-on audit and optimization service built for the rapidly evolving landscape of generative AI search. The timing is critical: more B2B buyers now trust ChatGPT and Perplexity as their first stops in the decision-making process—and if your brand’s not part of the AI answer, you may never get a shot.
“Search used to be about keywords and backlinks,” says Josh Vlasto, Partner at BV Strategies. “Now it’s about whether the model remembers your brand when it matters most.”
GEO Verified is designed to address that exact challenge. Unlike old-school SEO audits that focus on search engine spiders and page rankings, this service dives into how large language models (LLMs) like OpenAI’s ChatGPT or Google’s Gemini perceive, parse, and prioritize your content.
The New Rules of Search
The backdrop is a paradigm shift. Generative AI is no longer a novelty—it’s how users are finding products, partners, and solutions.
- 90% of B2B buyers now use generative AI in their journey, according to Forrester.
- 80% of consumers rely on zero-click AI summaries, which can cut organic traffic by up to 25%, Bain & Company reports.
- Microsoft says that click-through rates inside Copilot (its AI answer box) are 69% higher than those of traditional search ads.
Bottom line: if AI can’t find or cite you, you’re effectively invisible.
What GEO Verified Does
GEO Verified offers a 59-point audit scored across seven key dimensions that impact how AI sees your site:
- Semantic Density: Is your content rich enough to be summarized meaningfully?
- Summarization Readiness: Can your messaging be cleanly lifted and cited by AI?
- Citation Authority & Source Traceability: Does your site meet the bar for trustworthiness?
- Structured Data Health & Modularity: Are you giving LLMs machine-readable cues to understand what matters?
- Tone Alignment: Does your brand voice align with how authoritative content is typically structured?
And it’s not just a checklist. A U.S.-based team of developers and strategists handles everything from crawl to fix. Clients receive a full report—and then see the improvements implemented—within 14 days.
“There’s no AI fairy dust here,” says Max Morgan, Principal at Manhattan Strategies. “LLMs trust what they can verify. We help engineer that trust.”
Why It Matters Now
Traditional SEO isn’t built for a world where AI is the middleman. GEO Verified positions itself as a critical tool for companies that want to remain discoverable—and credible—as the search experience becomes increasingly conversational and compressed.
For enterprise marketing teams, this raises strategic implications. Should you optimize for Google—or for ChatGPT’s next training set? How often should you re-audit to stay aligned with model updates? How do you structure content for both AI and humans?
GEO Verified doesn’t just pose those questions—it aims to answer them with a mix of rigorous human analysis and code-level implementation.
The approach blends strategy, engineering, and content, forming what’s essentially a new kind of AI-native SEO. And in a world where a single AI-generated response might make or break a deal, that edge could be the difference between being a recommendation—or a ghost.
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