Aesthetic, the company aiming to build the shopping layer for the modern internet, has unveiled FindGPT, an AI-powered discovery app designed to turn inspiration into instant, personalized shopping. From Instagram outfits to celebrity street style, users can now shop the looks they love without scrolling endlessly or hunting for affiliate links.
AI That Shops for You
At the heart of FindGPT is Agentic Checkout, a proprietary AI that completes purchases across verified sites. Once a payment method is stored, the system can buy almost anything online with a single tap, streamlining the shopping experience without sacrificing security.
“You can buy anything you see, anywhere online, instantly,” said Kevin Sims, Aesthetic’s CTO. “We’ve built one of the first AI systems that can transact across the web while keeping the experience human-first.”
The app charges a modest 5% service fee per transaction, promising frictionless, AI-assisted purchases tailored to individual size and style preferences.
Supporting Creators, Redefining Monetization
FindGPT also aims to reshape the creator economy. Every time a fan purchases a look via the app, the creator earns automatically—no sponsorships, affiliate links, or manual tagging required. This approach rewards authentic content, making monetization transparent and scalable.
“FindGPT represents the next step in Aesthetic’s mission to make culture shoppable,” said LJ Northington, Founder and CEO. “We’re building tools that don’t replace creativity—they amplify taste.”
Beyond Fashion: A Universal Shopping Layer
While FindGPT currently focuses on fashion, its AI engine is designed for broad application—from skincare and sneakers to home goods and tech. Aesthetic plans to roll out a series of “vertical agents,” specialized AI assistants for different industries, including virtual try-ons, outfit curation, and personalized styling.
“FindGPT is our broadest step yet,” Northington added. “It’s not just about fashion—it’s about helping anyone find what they love and make it their own.”
With AI-driven shopping accelerating across the e-commerce landscape, FindGPT could redefine how consumers interact with online content, while giving creators a direct line to monetize inspiration. Competitors like Lyst and LIKEtoKNOW.it have explored shoppable feeds, but Aesthetic’s seamless, cross-platform AI checkout positions it uniquely in the market.
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