EPAM Systems, Inc., a global leader in digital transformation and product engineering, has launched Empathy Lab in Europe—an AI-native agency designed to help brands navigate the evolving marketing landscape shaped by artificial intelligence.
With a team of data scientists, AI experts, marketers, and creatives, Empathy Lab will empower CMOs and digital leaders with personalized, hybrid experiences that drive customer engagement and measurable business growth.
Why CMOs Need an AI-First Digital Agency
The role of the Chief Marketing Officer has expanded beyond traditional marketing, requiring expertise in:
Data & Technology – Harnessing AI-driven insights for customer engagement.
Customer Experience – Designing personalized, human-centric interactions.
Business Strategy & ROI – Driving revenue growth through AI-powered solutions.
Empathy Lab by EPAM is built to help brands differentiate by leveraging AI, connected data, and human creativity to anticipate needs and detect emotional cues.
Empathy Lab’s Core Offerings for Digital Leaders
Empathy Lab provides CMOs and Chief Digital Officers (CDOs) with revenue-enhancing solutions, including:
Total Commerce – Turning every customer interaction into a buying opportunity.
Intelligent Products – Creating smart products and services that capitalize on market trends.
Omni-Modal Experiences – Delivering seamless, personalized experiences across digital and physical touchpoints.
Generative Loyalty – Combining creativity with AI-driven personalization for customer retention.
Next-Gen Marketing – Real-time, AI-driven marketing systems that adapt to individual customer needs at scale.
Emakina’s Transition to Empathy Lab
Alongside its European launch, Empathy Lab will also replace Emakina as the new brand identity in Belgium and the Netherlands. Since EPAM’s 2021 acquisition of Emakina Group, the agency has played a crucial role in strengthening EPAM’s Digital Engagement Practice with expertise in creative services and data-driven marketing.
The Future of AI in Marketing
AI for Creativity, Not Just Automation – Empathy Lab aims to amplify human creativity, not replace it.
Customer-Centric AI – Leveraging AI to create authentic, empathetic brand experiences.
Seamless Integration of AI & Human Strategy – Helping brands listen, adapt, and engage more meaningfully.
As AI transforms marketing, Empathy Lab’s AI-first approach ensures that brands stay ahead of industry trends, fostering deeper customer relationships and sustainable growth.
With Empathy Lab, EPAM is setting a new benchmark for AI-powered brand engagement. By combining AI, data intelligence, and human empathy, this next-gen digital agency is reshaping how brands connect with their audiences in an AI-driven world.
