Ellucian, a leader in higher education technology, has expanded its partnership with Microsoft to upgrade its Customer Relationship Management (CRM) solutions. By integrating Microsoft Dynamics 365 Sales, Dynamics 365 Customer Service, and Power Platform, Ellucian aims to enhance student engagement, streamline administrative processes, and strengthen alumni relations.
Highlights of the Partnership
1. Enhancing Higher Education CRM Solutions
- Transitioning Ellucian’s CRM Recruit, CRM Advise, and CRM Advance to Microsoft Dynamics 365.
- Leveraging Microsoft Power Platform for advanced analytics, automation, and AI-driven insights.
- Providing scalable, secure, and immersive user experiences for institutions.
2. Strengthening Student and Alumni Engagement
- CRM Recruit: Helps institutions attract and enroll best-fit students in a competitive landscape.
- CRM Advise: Supports student retention through personalized engagement and early intervention.
- CRM Advance: Enhances alumni and donor relations with streamlined campaign and fundraising management.
3. AI-Driven Optimization and Productivity
- Embedding AI in CRM solutions to improve recruitment strategies and student outreach.
- Automating administrative workflows to free up staff for higher-value student interactions.
- Enhancing reporting and predictive analytics for better decision-making in academic institutions.
4. Future-Proofing Higher Education Technology
- Offering institutions a modern, flexible CRM infrastructure with improved security and scalability.
- Providing Microsoft-powered tools to adapt to evolving student and institutional needs.
- Ensuring long-term sustainability for recruitment, retention, and alumni engagement strategies.
Ellucian’s collaboration with Microsoft marks a significant milestone in the evolution of higher education CRM solutions. By integrating AI-powered tools and automation capabilities, institutions will benefit from improved student experiences, stronger alumni relations, and greater operational efficiency. This partnership sets a new benchmark for digital transformation in education technology.
