In an age where data drives decision-making, ensuring its quality has become mission-critical. Dynata, a global leader in first-party data, has responded with a robust AI-powered solution: QualityScore™. Initially launched in 2020 and limited to Dynata’s internal tools, the platform is now expanding its reach.
With this update, QualityScore becomes accessible to users of third-party survey platforms and is natively integrated into Press Ganey Forsta’s HX platform, signaling a major leap forward in accessible, automated data quality validation for research professionals and enterprises.
Understanding the Stakes: Why Data Quality Matters
- Low-quality data leads to inaccurate insights, flawed strategy, and wasted budget.
- Fraudulent and inattentive responses are common threats in online research.
- Manual cleaning processes are time-consuming and inconsistent, introducing delays and human error.
- Businesses increasingly need automated, scalable solutions that can maintain trust and accuracy at scale.
What is QualityScore™?
Dynata’s QualityScore™ is an AI and ML-based solution that evaluates over 175 passive behavioral indicators during survey participation. The goal: to identify and filter out low-quality respondents before they ever make it into your dataset.
How QualityScore Works
1. Behavioral Analysis at Scale
- Tracks key indicators such as:
- Speeding through questions
- Straight-lining responses
- Open-ended answer quality
- Goes beyond the obvious to analyze:
- Mouse movement patterns
- Survey acceleration timing
- Hotkey activity
- Page translation behavior
- Typing cadence and variability
2. Real-Time Response Filtering
- Fraudulent or disengaged respondents are automatically removed and replaced during live data collection.
- Ensures cleaner, more representative data—without delays or manual review.
3. Continual AI/ML Model Improvement
- Dynata’s AI models evolve over time by learning from new behavior trends and user patterns.
- Improves detection accuracy with ongoing tuning and cross-validation.
New Features & Platform Accessibility
1. Now Supports Third-Party Tools
- Customers using external survey programming tools can now implement QualityScore.
- Offers flexibility while maintaining the same high standards of data validation.
2. Native Integration with Press Ganey Forsta HX
- Fully embedded within the Research HX platform.
- Brings instant access to automated respondent scoring and filtering for thousands of organizations.
3. Seamless Deployment
- The integration allows teams to adopt without complex configuration.
- Reduces friction in transitioning to AI-enhanced data quality.
Proven Impact & Business Benefits
1. 85% Reduction in Manual Cleaning
- Customers report significant operational gains.
- Analysts can focus on deriving insights, not fixing datasets.
2. Faster Decision-Making
- Clean, validated data accelerates the path from collection to insights.
- Supports real-time business agility in competitive markets.
3. Enhanced Data Confidence
- Automated quality assurance enhances trust in results.
- Key for high-stakes industries like healthcare, finance, and public sector.
Strategic Comments from Leadership
“Our goal is to make it easy for our customers to leverage QualityScore,”
– Deirdre Thomas, Chief Product Officer, Dynata.
“It’s a powerful step toward eliminating manual cleanup and accelerating confident decision-making,”
– Kyle Ferguson, CEO, Press Ganey Forsta.
As the market leans heavily on first-party data, Dynata’s expansion of QualityScore marks a timely and transformative move. With seamless third-party integration and embedded automation, research professionals can now elevate the integrity of their datasets without compromising on speed or cost-efficiency.
Ready to trust your data again? Discover how Dynata’s expanded QualityScore solution can bring AI-powered integrity to your survey research—whether in-house or on third-party platforms. Unlock cleaner data and better decisions, starting now.
