Contentserv, a leading provider of AI-powered Product Information Management and Product Experience Management solutions, has announced its acquisition by Centric Software. This move will enhance product lifecycle management and product experience capabilities for brands, retailers, and manufacturers.
With Centric Software’s expertise and global market reach, this acquisition positions Contentserv’s Product Experience Cloud at the forefront of AI-driven product content innovation.
Highlights of the Acquisition
Enhanced PXM Capabilities – Contentserv’s AI-driven PIM will integrate with Centric Software’s PLM for seamless product experiences.
Growth & Innovation – Under Investcorp’s ownership, Contentserv increased recurring revenue sixfold and became a market leader in PXM.
Close the Loop Strategy – AI-powered product content personalization for improved customer engagement and conversions.
Global Expansion – Centric Software’s extensive network will accelerate Contentserv’s international market reach.
Why This Acquisition Matters
As e-commerce continues to expand, businesses need intelligent, AI-driven solutions to manage product data and optimize customer experiences.
According to Statista, global e-commerce sales are projected to reach €3.94 trillion by 2025, with AI-driven personalization playing a key role in product discovery and conversion.
By joining Centric Software, Contentserv will enhance:
End-to-end product lifecycle management
Personalized product experiences through AI analytics
Seamless PIM, DAM, and feed management integration
Statements from Industry Leaders
Michael Kugler, CEO of Contentserv:
“Innovation doesn’t end with product design—success depends on how products are presented and experienced. With Centric Software, we will drive new growth in AI-powered product experiences.”
Chris Groves, CEO of Centric Software:
“This acquisition allows brands, retailers, and manufacturers to transform product content into market-ready experiences. We look forward to driving innovation together.”
Georg Knoflach, Managing Director, Investcorp:
“Contentserv has dynamically evolved over the past five years. With Centric Software’s leadership, it is now positioned for the next phase of global expansion.”
The Future of Product Experience Management
With Centric Software’s PLM expertise and Contentserv’s AI-driven PXM solutions, businesses can now:
Deliver hyper-personalized product content
Improve digital shelf analytics
Optimize product data for e-commerce growth
The acquisition is subject to regulatory approvals, but once finalized, it will redefine how businesses manage and optimize product experiences at scale.
The Contentserv-Centric Software acquisition marks a significant step toward AI-powered product experience transformation. As the e-commerce landscape evolves, this partnership will empower businesses with data-driven, customer-centric solutions for sustained growth.
