From Agency to Self-Serve: David Naffis on Opening TV Advertising to Every Budget
David Naffis is the Co-Founder and CEO of Adwave, a CTV advertising platform built for small businesses. Adwave makes it possible to create professional commercials and run targeted TV campaigns without agencies, lengthy contracts, or large budgets. 1. Self-serve platforms reshaped search, social, and display advertising over the past fifteen years. Why has broadcast-quality TV been the…
