Tech PR: Bridging Innovation and Users

Technology Public Relations as a Bridge Between Engineers and End Users

Translating Technical Innovation The gap between engineering teams and end users is often wider than organizations realize. Engineers focus on functionality, performance, and innovation, while users care about clarity, usability, and relevance.PR serves as the essential bridge between these perspectives, translating technical advances into narratives that resonate with broader audiences. Technology public relations ensures that complex…

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TrendAI Flex Simplifies Enterprise AI Security

Trend Micro Unveils TrendAI Flex: A Credit-Based Licensing Model to Simplify Enterprise AI Security at Scale

Enterprise security teams have a new procurement lever to pull. Trend Micro Incorporated (TYO: 4704) has introduced TrendAI Flex, a credit-based licensing model for its flagship platform, Trend Vision One, aimed squarely at one of cybersecurity’s most persistent pain points: licensing sprawl. The pitch is simple but timely. Instead of locking customers into siloed, product-specific…

Read More: Trend Micro Unveils TrendAI Flex: A Credit-Based Licensing Model to Simplify Enterprise AI Security at Scale
Rockwell Opens Bologna Automation Hub

Rockwell Automation Opens Flagship Bologna Experience Center to Tackle OEM Downtime, Skills Gaps, and AI Adoption

Industrial automation is getting a new proving ground in Europe. Rockwell Automation has opened its Bologna Customer Experience Center, a flagship EMEA hub designed to help machine builders and manufacturers validate automation, AI, and digital transformation strategies before deploying them at scale. The facility joins Rockwell’s established experience centers in Milwaukee and Singapore, but the…

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AI Cyberattacks: Defensive AI Strategies

AI’s Double-Edged Sword: Countering AI-Enabled Cyberattacks by Deploying Defensive AI Strategies

By Dr. David Utzke, CEO and CTO at MyKey Technologies Organizations are at an inflection point where AI is accelerating cybercrime at scale, as experts warn that it broadens the attack surface, creates new vulnerabilities, and introduces complex governance and compliance challenges.  Like all AI systems, those deployed in cyberattacks continuously learn and evolve, enabling them to…

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Honeywell Cuts Catalyst Deal to £1.325B

Honeywell Cuts Johnson Matthey Catalyst Deal to £1.325B, Extends Close to 2026 Amid Regulatory Review

When industrial giants renegotiate price tags, it’s rarely cosmetic. Honeywell has amended its agreement to acquire the Catalyst Technologies unit of Johnson Matthey, cutting the total consideration from £1.8 billion to £1.325 billion and pushing the long stop date to July 21, 2026. The move reflects both a recalibration of valuation and the reality of…

Read More: Honeywell Cuts Johnson Matthey Catalyst Deal to £1.325B, Extends Close to 2026 Amid Regulatory Review
RoviSys Expands Facilities Systems Integration

RoviSys Expands Facilities Integration for Regulated Industries, Promotes Chris Kulbago Jr.

RoviSys, a leading independent provider of process, building, and discrete manufacturing automation solutions, has reaffirmed and expanded its facilities systems integration capabilities for pharmaceutical, biotechnology, and medical device manufacturers. The move comes as regulatory scrutiny rises and facility operations grow more complex, demanding integrated systems that support compliance, operational resilience, and long-term scalability. Leadership in…

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FlashLabs Launches FlashAI 2.0 for Human-Level Voice AI

FlashLabs Launches FlashAI 2.0: Human-Level Voice AI for Enterprise Contact Centers

FlashLabs today unveiled FlashAI 2.0, a next-generation enterprise voice AI platform designed to transform customer experience, sales automation, and contact center operations. The platform addresses long-standing limitations in AI call centers, including robotic speech, latency, and infrastructure complexity. Tackling Legacy Voice AI Challenges Traditional conversational AI often relies on stitched-together APIs combining speech recognition, large…

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Unit 42 Report 2026: AI Fuels Faster Breaches

Palo Alto Networks Unit 42 Releases Global Incident Response Report 2026

Australia, February 18, 2025 — As organisations accelerate digital transformation and AI adoption, cyber adversaries are evolving even faster. Today, Palo Alto Networks® released the Unit 42® Global Incident Response Report 2026, revealing that attackers are leveraging artificial intelligence, identity misuse and trusted software supply chains to breach organisations with unprecedented speed. Based on more than…

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Tavant Wins 2026 HousingWire Tech100 Double Honor

Tavant Makes HousingWire Tech100 for 8th Straight Year, Doubles Down on AI Mortgage Automation

The platform-powered AI transformation specialist has been named to HousingWire’s 2026 Tech100 list in both the Mortgage and Real Estate categories. It marks the eighth consecutive year Tavant has appeared on the annual ranking, which highlights the most innovative technology providers across housing and homebuilding.

Read More: Tavant Makes HousingWire Tech100 for 8th Straight Year, Doubles Down on AI Mortgage Automation

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