Campfire Wants to Burn Down the Legacy ERP Playbook—$35M in Hand
Enterprise resource planning (ERP) software is overdue for a makeover—and Campfire is stepping into the blaze with $35 million in fresh Series A funding to light the way. The round, led by Accel and backed by a heavyweight roster of investors including Foundation Capital, Y Combinator, Capital 49, and notable tech CFOs, positions Campfire as the AI-native ERP contender modern CFOs didn’t know they needed.
At the core of Campfire’s pitch? A ground-up rebuild of ERP software that actually works for today’s fast-scaling, finance-first companies—without the legacy baggage of incumbents like Oracle, SAP, or NetSuite.
Why It Matters: ERP Needs a Reboot
ERP is one of the most entrenched sectors in enterprise software, representing over $1 trillion in market capitalization. But many legacy systems were architected decades ago, in an era before SaaS, APIs, and certainly before AI. These platforms often require armies of consultants, six-figure implementations, and painful integrations to get even modest ROI.
Campfire, by contrast, is offering a sleek, AI-first platform with baked-in automation and intelligent workflows—tools that actually help close the books faster, enable real-time insights, and require zero outside implementation help.
The company’s conversational interface, Ember AI (powered by Anthropic’s Claude models), lets finance teams query financial data in plain English, run advanced reports, and automate processes that usually bog down teams for days.
Inside the Round: Strategic Capital, Tactical Focus
Investors backing the Series A round read like a “who’s who” of modern finance leadership, from the CFOs of Vercel, Mercury, Atlassian, and MongoDB, to former top finance talent at OpenAI and AirWallex. That’s no accident.
Founder and CEO John Glasgow—formerly an executive at Invoice2go, which sold for $625M to Bill.com—designed Campfire based on his own frustrations with outdated systems. He called legacy ERP “a weight around the neck” of modern finance teams.
“This isn’t about slapping AI on top of old workflows,” Glasgow said. “We rebuilt ERP from scratch using AI as a first principle—and it shows in the speed, insight, and simplicity Campfire delivers.”
Accel’s John Locke, now on Campfire’s board, believes the company could do for ERP what Slack did for enterprise comms or CrowdStrike did for cybersecurity.
Customers Are Already Jumping Ship
That vision is already turning heads—and stealing customers—from ERP giants. Campfire has displaced Oracle NetSuite and SAP at companies like Replit, Trust & Will, Flex, Coder, and Advisor360. In one case, Flex saved $300K in implementation costs, avoided hiring up to two full-time finance staff, and transitioned to GAAP-compliant accrual accounting—all within weeks of adoption.
“Campfire gave us a scalable system to support 1,000+ employee growth, without consultants or custom integrations,” said Brian Ehrlich, Finance Director at Flex. “We closed our books three weeks after signing.”
ERP’s AI-Driven Inflection Point
The ERP market is now experiencing what some are calling a “great unbundling”—a rare moment where incumbents are vulnerable, and modern alternatives can seize market share by solving real user pain. Cloud-native architecture, AI-native workflows, and finance-specific automation are converging into a new blueprint for ERP—and Campfire wants to define it.
In contrast to slow-moving legacy giants, Campfire touts rapid implementation, fast financial closes, and automation that removes the grunt work. Think ERP at the speed of startup—but robust enough to take a company through IPO.
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