AI citation shift puts earned media at the center of brand visibility, 5W study shows
A new research report from AI‑communications firm 5W reveals that earned media has become the dominant source for AI‑generated citations, fundamentally reshaping how enterprises achieve visibility in generative‑AI search results. Study Overview On May 15, 2026, 5W released AI and the Israeli Brand, a data‑driven analysis that aggregates more than 90 metrics on generative‑AI adoption in Israel and…
