Zeta Global, the AI-powered marketing cloud, announced significant advancements in generative AI functionality within its Zeta Marketing Platform (ZMP) at A’Maison: The House of Amazon @ Cannes Lions 2024. By utilizing Amazon Bedrock, a fully managed service for building and scaling generative AI applications with foundation models from Amazon Web Services (AWS), Zeta aims to enhance its platform’s capabilities.
1. Overview of the New AI Features
- Integration with Amazon Bedrock enhances Zeta’s generative AI capabilities.
- Zeta Creative AI Agents now combine insight and image generation within the Zeta Opportunity Engine (ZOE).
2. Enhanced Content Production and Customization
- Omnichannel Content Production: Automates and optimizes content creation across multiple channels.
- Customer Journey Optimization: AI agents provide intelligent insights to help marketers discover and curate audiences instantly.
3. Functionality of the Zeta Opportunity Engine (ZOE)
- Reflects Zeta’s commitment to practical AI for customer discovery and analytics.
- Utilized daily by nearly 500 marketers to power AI-driven campaigns.
- Embeds multi-purpose LLMs, including Anthropic’s Claude, across the platform for enhanced AI capabilities.
4. Benefits of AWS Scalability
- Increased Response Times: Improved pre-processing and post-processing for AI agents.
- Consistency and Accuracy: Delivers correct and consistent responses through AWS scalability.
5. Strategic Collaboration and Industry Impact
- David A. Steinberg, Co-Founder, Chairman & CEO of Zeta Global: “Amazon Bedrock accelerates the development of our Generative AI Intelligent Agent studio, delivering transformative business improvements.”
- Jon Williams, Global Head of Agency Business Development for AWS: “Zeta’s generative AI platform enables highly customized personalization workflows across the customer lifecycle.”
6. Technical Integrations and Innovations
- Development of proprietary AI models compliant with enterprise policies using Amazon Bedrock.
- Multi-Model Agent Building Framework: Leverages Stable Diffusion XL through Amazon Bedrock’s Titan Image Generator model, and Anthropic Claude 3 integration for safe and secure responses.
7. Practical Applications and Business Benefits
- Empowers businesses with tools for audience insights, dynamic campaign orchestration, and performance driver illumination.
- Maximizes value and ROI for Zeta’s customers by speeding innovation beyond workflow improvements.
Zeta Global’s collaboration with AWS and the integration of Amazon Bedrock into its Zeta Marketing Platform mark a significant leap forward in the AI-driven marketing landscape. These advancements enable marketers to create more personalized and efficient campaigns, ultimately driving better business outcomes.