Qualtrics, the company that essentially invented the experience management (XM) category, has just checked off two of the toughest boxes in enterprise AI compliance: ISO IEC 42001:2023 and FedRAMP High.
That’s a big deal. ISO 42001, finalized in December 2023, is the world’s first international standard for responsible AI—covering governance, ethical design, privacy, and security. Pair that with FedRAMP High, the U.S. government’s highest security authorization for cloud products, and you have a rare combination: AI that’s both certified safe for federal use and globally recognized as responsibly built.
Raising the Bar for AI Trust
As more companies adopt AI, decision makers aren’t just asking what can it do?—they’re asking can I trust it? For Qualtrics, these dual certifications are essentially an answer on paper.
“Trust is the foundation of AI,” said Assaf Keren, Chief Security Officer at Qualtrics. “By securing both ISO 42001 and FedRAMP High, our customers can deploy Qualtrics AI on their most critical projects with absolute confidence, knowing their data is protected by the highest standards of security and ethics.”
Qualtrics says these certifications apply across its Experience Management Platform, which is widely used in sectors ranging from healthcare and finance to government agencies.
Why This Matters
- ISO 42001 is to AI what ISO 27001 has been to information security—a globally recognized baseline. Qualtrics is among the first movers to achieve it, signaling to cautious enterprise buyers that the platform has baked-in governance.
- FedRAMP High authorization, meanwhile, puts Qualtrics in a tight circle of vendors cleared for AI at the U.S. government’s most sensitive security level. That opens doors for federal deployments where most cloud AI services simply aren’t allowed.
Together, these accreditations give Qualtrics a serious competitive edge against rivals like Medallia and SurveyMonkey, who will likely need to match these standards if they want a seat at the federal and Fortune 500 table.
Trust as a Market Differentiator
The timing is telling. With enterprise AI adoption accelerating, skepticism over “black box” models and data privacy risks is growing louder. Qualtrics is betting that demonstrating compliance and explainability isn’t just a checkbox exercise—it’s a differentiator.
For enterprise and government buyers, the certifications effectively de-risk AI adoption. For Qualtrics, it’s a marketing win that says: we’re not just innovating—we’re doing it by the book, globally and federally.
What’s Next
Qualtrics says it is continuously enhancing its security posture to address evolving organizational needs. More details on certifications and authorizations are available at the company’s Trust Center—a page that’s starting to read more like a résumé of industry “firsts.”
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