ZINFI Technologies, Inc., a global leader in Unified Partner Management (UPM) and Partner Relationship Management (PRM), is advancing its global PartnerOps Symposium Series with an exclusive event in Tampa, Florida. Scheduled for Tuesday, May 20, 2025, the event brings together senior partner operations leaders to explore the future of partner ecosystems at the intersection of AI, automation, and strategic program design. Adding star power to the agenda, Jay McBain, Chief Analyst at Canalys, and Michelle Ragusa-McBain, former Global Channel Chief at SonicWall, will appear live together for the first time, delivering unique insights into ecosystem leadership, innovation, and balance.
1. Understanding the PartnerOps Framework
- PartnerOps is a methodical approach to managing the full partner lifecycle—strategy, recruitment, enablement, co-selling, and beyond.
- Modeled after Revenue Operations (RevOps), it brings automation, tools, and cross-functional workflows together to create predictable and scalable outcomes.
- The seven foundational pillars include:
Strategize, Recruit, Onboard, Enable, Co-Market, Co-Sell, Incentivize & Accelerate. - As ecosystems become the primary engine of growth, PartnerOps becomes essential for scalable partner performance and engagement.
2. Tampa Symposium Highlights
- Location: Top Golf St. Petersburg
- Date & Time: Tuesday, May 20, 2025 | 2:00 pm – 6:30 pm
- Agenda Includes:
- 2:00 – 2:30 pm: Check-in & Networking
- 2:30 – 3:15 pm: Panel 1 – Strategize, Recruit, Onboard, Enable
- 3:15 – 3:45 pm: Refreshment Break
- 3:45 – 4:30 pm: Panel 2 – Co-Market, Co-Sell, Incentivize & Accelerate
- 4:30 – 6:30 pm: Happy Hour & Fireside Chat featuring Jay & Michelle McBain:
“How to Have It All: Career, Family, and the Ecosystem Life”
3. Takeaways for Attendees
- Learn how to build and scale data-driven partner programs with measurable ROI.
- Discover how AI and PRM platforms enhance every phase of the partner journey.
- Gain insights into performance forecasting and predictive analytics for ecosystem success.
- Understand how to design seamless, engaging experiences to boost long-term partner loyalty.
4. A Global Movement in Motion
- The Tampa symposium is part of a global PartnerOps tour hitting key innovation hubs:
Singapore, Sydney, Dubai, London, Pleasanton, Austin, Denver, Palo Alto, San Diego, Boston, Miami, and Seattle. - These sessions enable local and regional leaders to connect and align on next-gen channel strategies.
5. Leadership Perspective
“Scaling through partner ecosystems isn’t a luxury—it’s a necessity in today’s digital-first economy,” said Sugata Sanyal, Founder and CEO of ZINFI.
“Just as RevOps transformed internal operations, PartnerOps delivers the same strategic cohesion and automation for the external partner journey. Through these symposiums, we empower organizations to reimagine partner engagement with modern tools and future-ready strategies.
The upcoming PartnerOps Symposium in Tampa underscores ZINFI’s commitment to reshaping how organizations design, manage, and scale their partner programs. With insights from two of the most respected voices in the ecosystem—Jay and Michelle McBain—and a deep dive into AI, automation, and performance strategy, this event offers actionable frameworks for leaders looking to future-proof their partner engagement models. As global organizations turn to ecosystems for growth, ZINFI is leading the way with a platform, process, and philosophy built for the next era of partner success.