At the Retail Technology Show 2025 in London, Yellow Sub AI unveiled Pinpoynt.ai, a groundbreaking software-based alternative to physical footfall sensors and cameras. Designed for retailers, real estate investors, and hospitality groups, Pinpoynt.ai provides real-time location insights globally without requiring hardware installation, while ensuring complete privacy compliance.
Benefits of Pinpoynt.ai
- Retailers can monitor foot traffic, optimize store layouts, plan new locations, and assess competitor performance.
- Investors gain instant insights into retail performance and real estate portfolios, improving financial decision-making.
- Privacy-first AI ensures no personal data is collected, maintaining compliance with global data protection regulations.
How Pinpoynt.ai Works
Using advanced machine learning and quantum mechanics, Pinpoynt.ai analyzes publicly available data sources, such as Google busyness data, to infer:
- Real-time and historical footfall data at specific locations.
- Transactional insights into store performance.
- Competitive intelligence without invasive tracking methods.
This AI-driven approach eliminates the need for physical sensors or cameras, significantly reducing costs and implementation barriers.
Proven Accuracy & Real-World Validation
- Pinpoynt.ai’s proprietary algorithms were trained using camera and transaction data and refined over years of unsupervised learning.
- Validated by leading global brands such as Burger King Thailand and Bluewater Shopping Centre.
Industry-Endorsed Innovation
Justin Staines, Founder of Yellow Sub AI, stated:
“Pinpoynt.ai harnesses AI and quantum mechanics to provide a transformative solution for measuring physical and transactional footfall. We’ve worked with leading global brands to refine the technology, and now we’re launching it as a full product built for their needs.”
Alastair Thompson, CEO of Yellow Sub AI, added:
“This is a milestone for Yellow Sub AI. Pinpoynt.ai is already delivering value to our customers, and it marks the beginning of a new era of AI-driven location analytics.”
Global Deployment & Market Expansion
During its development phase, Pinpoynt.ai has been deployed across:
- Retail & Hospitality – Enhancing operational efficiency for major brands.
- Real Estate & Investment – Enabling data-driven decision-making.
- Local Authorities – Supporting urban planning and infrastructure optimization.
With Pinpoynt.ai now available as a SaaS solution, Yellow Sub AI is set to expand further with upcoming new AI-driven products.
The launch of Pinpoynt.ai sets a new industry standard in AI-powered retail analytics. By eliminating hardware costs, ensuring privacy compliance, and delivering actionable insights, the platform is poised to revolutionize how retailers and investors approach location intelligence.
