Tunnl, a leader in AI-powered audience intelligence, unveils Reach & Frequency, an innovative solution reshaping audience-based linear TV exposure measurement and optimization. Sara Fagen, Tunnl’s Co-founder & CEO, highlights the challenge of reaching saturation amidst media fragmentation and unbalanced ad exposure.
1. Empowering Advertisers with Reach & Frequency:
– Address under-exposure and oversaturation for effective campaign management.
– Sara Fagen emphasizes the need to overcome media fragmentation challenges.
2. Overview of Tunnl’s Reach & Frequency Solution:
– Measures impressions, reach, and frequency on linear TV.
– Enables continuous campaign optimization across linear, streaming, and digital channels.
3. Capabilities & Highlights:
– Unprecedented insights into linear TV impressions and audience reach.
– Creation of exposure-based audiences for targeted retargeting.
– Actionable cross-channel intelligence for agile campaign planning.
– Continuous optimization opportunities throughout campaign flights.
4. Impact and Benefits:
– Brent Seaborn, Tunnl’s Co-founder & Chief Data Science Officer, emphasizes eliminating oversaturation or underserved segments.
– Leveraging the industry’s largest actionable dataset for better connections and results.
Tunnl’s Reach & Frequency solution revolutionizes linear TV advertising, offering advertisers unprecedented insights and optimization capabilities. With the power to target wider, unduplicated audiences across channels, Tunnl empowers brands, agencies, and associations to drive better connections and achieve maximum impact in their campaigns.
