Trivver, a Florida-based leader in Augmented Reality (AR) and AI technology, has announced a strategic partnership with Niantic 8th Wall, the premier WebAR platform. This collaboration aims to merge Trivver’s innovative 3D data analytics with 8th Wall’s WebAR capabilities, creating groundbreaking AR advertising and brand experiences.
- Trivver’s Role: Specializes in converting 3D files into Smart Objects, providing real-time metrics and insights on user interaction.
- Niantic 8th Wall’s Role: Offers a top-tier WebAR platform, with a broad customer base across various industries including sports, entertainment, and retail.
Key Features and Benefits
- Enhanced AR Measurement Standards
- Collaboration with IAB and MRC to establish consistent AR measurement guidelines.
- New standards aim to improve AR ad delivery, engagement, and performance.
- Advanced 3D Smart Object Technology
- Converts 3D files into Smart Objects for use in WebAR projects.
- Includes real-time visibility and attention metrics.
- Improved User Engagement
- Detailed analytics dashboard for tracking 3D object attention and user session statistics.
- Data complies with new AR guidelines, ensuring privacy and accuracy.
- Efficient Deployment
- Ready-made AR shopping portals and virtual brand experiences for rapid deployment.
- Reduces time and costs associated with AR ad campaigns.
The partnership between Trivver and Niantic 8th Wall represents a significant advancement in AR advertising. By combining advanced 3D analytics with industry-leading WebAR tools, this collaboration offers advertisers and developers a unique opportunity to deliver highly interactive and engaging experiences. The integration of these technologies is set to redefine AR measurement standards and drive more effective advertising strategies.