Resonate, a leader in AI-driven consumer and voter data, has partnered with Yahoo to integrate Resonate Segments into the Yahoo DSP (demand side platform). This new collaboration aims to enhance audience targeting capabilities by providing over 1,000 cookie-free audience segments, delivering real-time insights and seamless activation.
- Resonate’s Contribution: Offers a suite of more than 1,000 audience segments, refreshed weekly, with real-time consumer insights and buying intent data.
- Yahoo’s Role: Provides a unified identity solution through Yahoo ConnectID, enabling effective data activation across devices.
Key Features and Benefits
- Comprehensive Audience Segments
- Premium Political & Advocacy Audiences: Includes voting behaviors, party affiliation, and more.
- In-Market/Intender Audiences: Covers interests in tech, sports, travel, and more.
- Shopper Audiences: Insights into shopping behaviors and brand preferences.
- Premium Health Audiences: Includes health conditions, behaviors, and healthy living.
- Real-Time Data Integration
- Weekly Updates: Provides fresh, actionable insights into consumer preferences.
- Custom Audiences: Allows for niche audience creation with over 15,000 attributes.
- Enhanced Targeting and Personalization
- Yahoo ConnectID Integration: Ensures data activation across devices and future-proofs targeting strategies.
- Seamless Access: No separate subscriptions needed for Yahoo DSP users to access Resonate’s data.
The collaboration between Resonate and Yahoo DSP represents a significant advancement in audience targeting. By integrating Resonate’s extensive data segments into Yahoo’s platform, this partnership offers advertisers powerful tools to enhance targeting precision and campaign effectiveness. With a focus on real-time insights and future-proof solutions, marketers can now engage their audiences with greater relevance and efficiency.
