Tencent Cloud, the cloud division of global tech giant Tencent, made its debut at MWC Barcelona 2025 with the launch of Tencent Cloud Super App as a Service . This cutting-edge solution is designed to help businesses build super apps that foster deep, perpetual connections with users while enabling seamless digital interactions.
The Future of Digital Connectivity with Super Apps
- By 2027, over 50% of the global population will be daily active users of multiple super apps.
- Businesses need innovative digital solutions to enhance engagement, revenue, and differentiation.
- TCSAS provides enterprises with tools to create integrated digital experiences through a unified platform.
Leveraging Tencent’s Proven Super App Expertise
- Tencent brings over a decade of experience in building and supporting the WeChat/Weixin ecosystem, which serves 1.3 billion monthly active users.
- TCSAS empowers enterprises with:
- Proven modular app frameworks for seamless scalability.
- Advanced digital engagement tools to enhance customer interaction.
- Consumer internet expertise to drive user adoption and retention.
Features of TCSAS
- Rapid Super App Deployment
- Enables businesses to onboard hundreds or thousands of mini apps instantly.
- Provides plug-and-play functionality for seamless integration.
- Marketplace for Diverse Digital Services
- Offers a dynamic selection of mini games, content apps, and e-commerce solutions.
- Includes industry-specific templates for businesses to expand their digital presence.
- Enhanced User Engagement & Retention
- Features instant messaging, live streaming, and interactive content.
- Drives 10x longer engagement and up to 5x higher user retention.
Tencent Cloud’s Vision for Digital Transformation
According to Poshu Yeung, Senior Vice President of Tencent Cloud International:
- TCSAS helps businesses accelerate digital transformation and enhance competitiveness.
- Telcos can integrate essential services into a unified digital platform, boosting user engagement and revenue.
- Tencent Cloud aims to expand its partnerships across Europe and beyond.
Real-World Adoption: Driving Telco Digital Evolution
Orange Middle East & Africa (OMEA) – “Max It” Super App
- OMEA leverages TCSAS to create “Max It”, a next-gen super app integrating:
- Telecom services
- Financial solutions
- E-commerce platforms
- Lifestyle and entertainment offerings
- Expected to reach 45 million users by the end of 2025, strengthening digital engagement in the region.
TCSAS Adoption Across Industries
- Telecom: Telkomsel (Indonesia’s No.1 telecom provider)
- Banking: Bank Rakyat Indonesia (BRI – Southeast Asia’s largest public bank)
- Gaming: PlaysOut (Middle Eastern game developer)
- Government & Enterprises: Expanding global footprint in digital innovation
Tencent Cloud’s Super App as a Service is redefining digital connectivity by providing businesses with scalable, integrated, and innovative solutions. With its proven expertise and growing adoption across industries, TCSAS is set to drive the next wave of digital transformation worldwide.
