theme-sticky-logo-alt
Please assign a Header Menu.
Guest Column
Leveraging Technology in Public Relations:
The Intersection of Technology and PR Public relations has always been about shaping narratives and building relationships, but the methods used to achieve those goals have changed significantly. Today, agencies rely on technology not only to distribute messages but also to measure how those messages resonate. Integrating tools into communication strategies allows agencies to understand... Read More
AI & Marketing Tech Transforming Modern PR
AI as a Catalyst for PR Innovation Public relations has always been about connecting stories with the right audiences, and technology is transforming how that mission is achieved. The integration of artificial intelligence withPR enables agencies to analyze trends, predict media interest, and personalize outreach at a level that was once impossible. AI tools help communicators... Read More
By Pat Breen, Area Vice President, ANZ, Cloudflare: On Safer Internet Day, it’s worth recognising a simple reality: AI is reshaping the Internet in two directions at once. The same tools accelerating productivity and innovation are also industrialising cybercrime—making attacks faster to launch, cheaper to run, and harder to spot.  We’ve seen the impact in Australia. In... Read More
Why Enterprise Security Breaks During Upgrades
Enterprise application upgrades are often described as simple, low-risk, or in-place. In real production environments, they are one of the most common moments when security controls quietly degrade. Across financial services, healthcare, higher education, and large SaaS environments, the same pattern appears again and again: the upgrade completes successfully, applications return to service, monitoring dashboards... Read More
AI vs Human Error: The New Cybersecurity Gap
Attackers increasingly rely on AI to influence behavior in real time. Cyber defense systems are now turning to personalized, trustworthy AI platforms to reduce human-driven incidents by 95% By: Dr. James Norrie, DPM, LL.M. The security threat landscape has shifted. Cybercriminals are now using AI to automate reconnaissance, personalize phishing content, and adapt social engineering in real... Read More
AI vs Human Error: The New Cybersecurity Gap
Attackers increasingly rely on AI to influence behavior in real time. Cyber defense systems are now turning to personalized, trustworthy AI platforms to reduce human-driven incidents by 95% By: Dr. James Norrie, DPM, LL.M. The security threat landscape has shifted. Cybercriminals are now using AI to automate reconnaissance, personalize phishing content, and adapt social engineering in real... Read More
Corporate PR in the Age of AI Innovation
Amplifying Innovation Through PR In the era of artificial intelligence, corporate communications have become more intricate, requiring agencies to articulate complex technological advancements with clarity and impact. StrategicPR helps tech organizations translate innovation into stories that resonate with audiences, investors, and partners. By combining narrative expertise with data-driven insights, agencies enable companies to establish credibility, demonstrate... Read More
Six Enterprise AI Shifts Shaping the Next Wave
1 The move from generalised AI agents to domain-specific AI agents General-purpose models trained on public internet data still struggle with the messy reality of enterprise processes because they lack deep organisational context. Moreover, in today’s regulatory and geopolitical climate, enterprises face growing demands for data and AI sovereignty – ensuring data privacy, security, and... Read More
15 49.0138 8.38624 both both 1 3000 1 1 horizontal https://techedgeai.com 300 true 0 1