Sopra Steria Next, the consultancy division of the Sopra Steria Group, has released the second edition of its study on the global generative AI market. The study, titled “Generative AI – From Exploration to Impact,” explores the dynamics of the generative AI market, the challenges organizations face, and the opportunities they can leverage to maximize the value of generative AI.
1. A Year of Technological Acceleration for Generative AI
- 2024 Acceleration: The generative AI market saw significant growth in 2024, marked by an unprecedented level of investment and the emergence of more advanced AI solutions.
- Rising Expectations and Reality Check: Despite the rapid pace of innovation and the rise of prototypes (POCs), only 1 in 5 companies managed to deploy a first use case at scale.
- Projections for Growth: The generative AI market is projected to reach $100 billion by 2028, a testament to the vast potential of AI across industries.
2. Challenges in Widespread Adoption of Generative AI
- Maturity and Integration: While the technological dynamism is evident, many companies are still struggling to achieve maturity in adopting generative AI. The challenge lies in moving beyond experiments and prototypes.
- Focus Shift: According to Fabrice Asvazadourian, CEO of Sopra Steria Next, companies need to focus on consolidating AI foundations, prioritizing the integration of AI solutions, and emphasizing tangible impacts for successful transformation.
3. Technological Dynamism and Investment Trends
- Massive Investments: The past year saw a nearly doubling of investments from major tech players in AI infrastructure and generative AI labs, driving the rapid development of AI capabilities.
- Meeting Demand: Nvidia has successfully met the surge in demand for GPUs, a critical component of AI infrastructure, contributing to the continued acceleration of AI technologies.
- Sustained Investment in 2025 and Beyond: With announcements from companies like Amazon, Stargate, and Meta, the trend of massive investments in generative AI is expected to continue well into 2025 and beyond.
2024 is viewed as a pivotal year for generative AI, with substantial technological momentum and investment. However, despite the excitement and innovation, many companies are still in the early stages of widespread adoption. To maximize the impact of generative AI, businesses must focus on solidifying their AI foundations and ensuring the integration of these technologies in ways that provide measurable, transformative results.
