Raspberry AI, a leading generative AI platform for fashion creatives, has announced the launch of three groundbreaking tools designed to enhance marketing and merchandising workflows. These AI-powered features empower fashion brands, marketers, and creative teams to streamline content creation, reduce costs, accelerate time-to-market, and operate more sustainably. According to Mattia Giorgi, Head of AI and Innovation at Gruppo Teddy, these tools are “game-changers for marketing and merchandising creatives, helping them save hundreds of hours while working more seamlessly across every stage of the workflow.”
Raspberry AI’s New AI-Powered Tools
1. On-Body Visualization – AI Virtual Try-On
- Enables marketers and merchandisers to digitally style garments on AI-generated models.
- Instantly generates photorealistic images showcasing how products will look, fit, and drape in real life.
- Optimizes content creation for e-commerce, lookbooks, and wholesale presentations.
2. 3D Avatar to Photorealism – AI-Powered Model Creation
- Converts 3D avatars into lifelike model images with a single click.
- Allows creative teams to customize poses, fit, and expressions for marketing campaigns and e-commerce.
- Enables seamless transformation of 3D design assets into production-ready visuals.
3. Background Generator – AI Scene Creation
- Replaces studio backgrounds with AI-generated environments (rooms, destinations, scenic locations).
- Eliminates the need for on-location photoshoots, reducing costs and environmental impact.
- Allows brands to geo-target campaigns with region-specific backgrounds.
Enhancing Fashion Creativity with AI
Cheryl Liu, CEO and Founder of Raspberry AI, highlights the impact of these tools:
“For the first time ever, brands can market styles the same day they’re created—saving millions a year on photoshoots and reshoots.”
Raspberry AI’s end-to-end platform integrates AI-driven insights to:
- Identify consumer trends and market data.
- Accelerate ideation and prototyping for fashion design.
- Convert sketches into technical designs instantly.
- Enable real-time editing, collaboration, and sharing across teams.
Global brands like KnitWell Group, Deckers Brands, and Kellwood are already leveraging Raspberry AI to enhance creativity, improve efficiency, and cut costs.
Raspberry AI’s latest tools mark a significant leap forward in AI-powered fashion design, marketing, and merchandising. By eliminating costly photoshoots, optimizing digital workflows, and accelerating creative collaboration, the platform is revolutionizing fashion content creation at scale.
For brands looking to boost efficiency, enhance creativity, and reduce operational costs, Raspberry AI is shaping the future of fashion technology and digital transformation.
