PROS Holdings, Inc. , a leader in AI-powered SaaS pricing and selling solutions, announced the launch of PROS AI Agents at its Outperform with PROS 2025 conference. These innovative AI agents harness advanced natural language processing (NLP) and generative AI to enhance PROS Platform capabilities, enabling businesses to make faster, data-driven decisions and increase agility in dynamic markets.
What Are PROS AI Agents?
- Seamless Integration:
Embedded directly into the PROS Platform, these agents combine thoughtful reasoning with decisive actions to improve customer experiences and goal-oriented execution. - AI Evolution:
According to Sunil John, PROS Chief Product Officer, the AI powering PROS has evolved into an agentic system that merges language models with numerical models—bringing together generative and predictive AI to automate workflows with precision and context. - Ambitious Roadmap:
Ajay Damani, Executive VP of Engineering at PROS, emphasizes that these purpose-built AI agents amplify human potential by up to 100x, accelerating outcomes with speed and accuracy.
Sample AI Agents Launched
- Sales Agent:
Helps sales reps and buyers quickly find products and add them to quotes, improving accuracy and speeding the quoting process. - Price Quality Agent:
Monitors pricing data proactively to identify anomalies, alerting pricing analysts of potential issues. - Rebate Agent:
Assists rebate managers in identifying rebate opportunities and automates rebate creation. - Revenue Management Agent:
Notifies analysts about changes in shopping data affecting forecasts and decision-making. - Fare Strategy Agent:
Supports revenue management by monitoring market dynamics and simulating fare strategies for problem markets. - Bundling Agent:
Analyzes booking data to suggest tailored ancillary bundles, boosting conversion and revenue. - Fare Finder Agent:
Embedded in shopping flows, allows travelers to search flights via natural language and delivers real-time fare options, reducing friction and enhancing conversion. - Insights Agent:
Provides on-demand analytics and natural language interaction for interactive insights, supporting multiple roles and collaborating with other agents.
Business Impact and Future Outlook
PROS AI Agents represent a significant leap in how AI can empower commerce teams by automating complex workflows and delivering actionable insights. As businesses face increasingly volatile and competitive markets, these agents help drive faster, smarter decisions, improve pricing accuracy, and enhance customer experiences.
This launch signals the start of an evolving AI agent ecosystem within the PROS Platform, promising continuous innovation aligned with customer needs.
With the introduction of PROS AI Agents, PROS sets a new standard in AI-powered SaaS pricing and selling solutions by integrating generative AI and NLP to streamline operations and boost business agility. This advancement enables organizations to harness AI-driven automation and insights, fundamentally transforming how commerce teams operate in rapidly changing markets.
