PathFactory has announced the launch of its Zero Copy integration on the Snowflake AI Data Cloud, enabling organizations to streamline data access without traditional ETL processes. This integration, Powered by Snowflake, enhances security, efficiency, and scalability for businesses managing content engagement data.
“With this integration, PathFactory is making it easier than ever for organizations to connect their engagement data with their broader data strategies,” said Dev Ganesan, CEO, PathFactory. “Together with Snowflake, we’re empowering our customers to unlock the true potential of their content and engagement insights without the barriers of traditional ETL processes.”
Benefits of PathFactory’s Zero Copy Integration
- Zero ETL Efficiency: Organizations can seamlessly share data across AWS, GCP, and Azure without requiring ETL processes, enhancing scalability and flexibility.
- Enhanced Analytics: Businesses gain access to real-time engagement insights on visitor behaviors, sessions, and page views through Snowflake’s advanced analytics tools.
- Bi-directional Data Exchange: Customers can connect PathFactory’s APIs and webhooks with Snowflake’s infrastructure, integrating seamlessly with Salesforce, SalesLoft, and other platforms.
“PathFactory’s commitment to helping Snowflake mobilize the world’s data can be seen through the launch of Zero Copy integration,” said Kieran Kennedy, Global Head, AI Data Cloud Products at Snowflake. “We look forward to driving deeper value for Snowflake’s AI Data Cloud ecosystem through collaboration with PathFactory to allow access to better ways to share data through Snowflake’s single, integrated platform.”
By integrating with Snowflake, PathFactory provides joint customers with enriched content intelligence, helping businesses analyze audience behavior, optimize content strategies, and drive higher engagement.
Snowflake AI Data Cloud Partners
Industry-leading applications are Powered by Snowflake, enabling engineering and product teams to develop, scale, and operate with minimal operational burden. Snowflake AI Data Cloud Product Partners help optimize performance, flexibility, and ease of use, while AI Data Cloud Services Partners provide technical expertise to mitigate risk and maximize business value.
