Orum, the AI-powered live conversation engine transforming revenue teams, today announced a groundbreaking suite of AI coaching and enablement capabilities. Central to the launch is the industry’s first context-aware AI enablement agent, designed to revolutionize sales performance by embedding AI throughout the sales process—from dialing to closing. With over one billion calls powered since 2019, Orum is now empowering teams to maximize the value of every sales conversation in real time.
1. From Dialing Automation to AI-Driven Coaching
- Orum’s history of automating dialing boosted connect rates by up to 400%, reducing wasted time for sales teams.
- The new AI Suite moves beyond dialing, focusing on improving the quality and outcomes of live sales conversations.
2. Three Core Capabilities of Orum’s AI Suite
- Live Visibility: Instant access to live meetings and automated clips of key moments enable real-time coaching and collaboration for managers and reps.
- AI Roleplay & Simulation: Realistic, AI-driven roleplays based on actual customer interactions help sales teams sharpen skills and messaging for crucial calls.
- Iterative Performance Improvement: AI-generated scorecards and feedback during conversations close the feedback loop, driving rapid behavior change and skill development.
3. Embedding AI as an Active Sales Agent
- The new AI enablement agent actively supports reps, managers, and leaders at every stage rather than acting as a passive assistant.
- This approach fosters a culture of continuous improvement by making coaching and performance feedback immediate and actionable.
4. Future Vision and Impact on Revenue Teams
- Orum plans to deepen agentic AI intelligence across the entire sales cycle, transforming isolated coaching moments into a seamless, continuous skill-building system.
- This innovation promises to enhance revenue growth by improving team readiness, communication effectiveness, and real-time decision making.
Orum’s launch of its AI coaching and enablement suite marks a pivotal evolution in sales technology. By integrating a context-aware AI agent throughout the sales process, Orum empowers revenue teams to elevate every conversation and accelerate performance improvements. This holistic platform sets a new standard for how AI can actively enable sales success and foster a culture of ongoing development.
