Omnisend Launches AI Marketing Suite to Automate the Hardest Parts of Ecommerce Campaigns
Omnisend just made it a whole lot easier to run effective ecommerce campaigns—with the launch of its new AI-powered marketing suite that automates audience targeting, email content creation, and product personalization.
Designed for small to midsize ecommerce brands, the update aims to remove the friction from campaign creation while boosting results across the customer lifecycle. From dynamic segmentation to branded copy generation, Omnisend now gives marketers advanced capabilities—without the need for advanced skills.
AI That Understands Your Audience—in Plain English
One of the most innovative additions is the AI Segment Builder, which lets marketers build complex audience segments using everyday language like:
- “Customers who bought sneakers in the past 90 days”
- “Subscribers who clicked but didn’t buy last week”
What used to take 10+ clicks and complex filters can now be done in a single sentence—bringing powerful, data-driven targeting to teams of any size. Currently in beta, this tool levels the playing field for small teams lacking in-house data analysts.
“AI should take the busywork out of marketing, not add to it,” says Žilvinas Lešinskas, VP of Product at Omnisend. “We’re making personalization and performance accessible without the overhead.”
Copywriting That Writes Itself (But Sounds Like You)
Omnisend’s AI suite also addresses one of marketing’s biggest pain points: writing compelling content—fast. The new features tap into your brand’s identity, auto-pulling logos, fonts, colors, and tone of voice directly from your website to ensure everything stays on-brand.
New tools include:
- Subject Line & Preheader Generators: Create A/B-tested, high-performing subject lines in seconds
- Direct Copywriting & AI Writer: Generate full email bodies in your tone and style, across multiple languages
- Performance-Driven Suggestions: Get proactive, data-backed suggestions on improving clarity, tone, and call-to-action
Together, these tools can help reduce email prep time by over 50%, while helping smaller teams scale like pros.
Real Personalization, Not Just First Name Tags
One of the most powerful new features: Personalized Product Recommendations, now live for automated emails and coming soon to campaigns. The tool analyzes individual browsing behavior and purchase history to recommend tailored products—similar to what larger retailers like Amazon or Shopify Plus brands offer.
This plugs into Omnisend’s broader personalization toolkit, including:
- Dynamic Content Blocks
- Campaign Booster (resends to unengaged audiences)
- Behavior-based Automations
The result is hyper-relevant, revenue-driving emails that respond to each user’s intent—without manual setup.
Why It Matters
Omnisend’s launch is part of a growing wave of practical AI for marketers—less about flashy features and more about saving time, reducing complexity, and driving ROI. With automation baked into every layer of the platform, it’s giving small ecommerce brands access to enterprise-grade performance.
By combining AI writing, targeting, and personalization into a single flow, Omnisend isn’t just modernizing email marketing—it’s making it smarter, simpler, and more scalable.
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