Market Logic Debuts DeepSights Agents to Revolutionize AI-Driven Market Intelligence and Product Innovation
Market Logic Software, a leader in insights management, today introduced DeepSights Agents, a breakthrough in AI-powered market intelligence aimed at accelerating innovation and identifying white space opportunities. The launch marks a pivotal step in embedding agentic AI into enterprise innovation pipelines, significantly reducing the time and cost to bring new products to market.
The first release of DeepSights Agents includes AI agents purpose-built to analyze consumer trends, refine early-stage ideas, and generate complete product concepts—delivering end-to-end support for innovation across sectors such as CPG, pharmaceuticals, retail, and financial services.
“Agentic AI presents an opportunity to make sense of market signals 24×7 and accelerate innovation momentum,” said Olaf Lenzmann, Chief Product and Innovation Officer at Market Logic. “Companies that embrace these capabilities will outpace the competition.”
Always-On + On-Demand Agents: A Dual-Pronged AI Framework
The DeepSights platform introduces two core AI agent types that reshape the innovation process:
- Always-On Consumer Trends Agents: These agents monitor market and consumer data around the clock, transforming insights gathering from a slow, manual process to an automated, proactive intelligence layer.
- On-Demand Innovation Agents: Built for high-impact tasks, these goal-oriented agents collaborate directly with human teams to rapidly execute complex innovation projects—from ideation to product concept development.
Both agent types are embedded in the DeepSights Innovation Studio, an application featuring customizable workflows and templates that guide users through each step of the product development lifecycle.
Business Impact: From Bottlenecks to Breakthroughs
Many industries face mounting pressure to maintain robust innovation pipelines. For example:
- In CPG, up to 20% of revenue is expected to come from new products.
- In Pharma, that figure can exceed 30%.
Yet traditional methods often fall short. Manual insights processes are costly, siloed, and too slow to support modern go-to-market demands.
DeepSights Agents address this gap by offering:
- Cycle Time Reduction: Cut innovation timelines by over 50%.
- Data-Driven Ideation: Combine human creativity with AI-generated insights and frameworks.
- Scalable Automation: Monitor multiple data sources 24/7 across markets and categories.
- Industry Flexibility: Deployable in Pharma, CPG, Retail, Financial Services, and more.
“The potential for DeepSights Agents is transformative,” said Richard Davies, founder of Alchemy-RX. “We’re enabling a step-change in how high-quality concepts are generated and brought into pipelines.”
Availability and Expert Support
DeepSights Agents will enter general availability in August 2025, with support from Market Logic’s professional services and partner network to ensure tailored deployment across industries and geographies.
For companies seeking to build future-proof innovation strategies, this is a decisive moment to bring AI into the heart of product development.
Power Tomorrow’s Intelligence — Build It with TechEdgeAI.
