Button, the leader in mobile commerce optimization and retail media, has appointed Lauren Newman as its new Chief Revenue Officer (CRO). In her new role, Newman will oversee revenue-generating initiatives and strengthen key partnerships, playing a crucial part in the company’s ongoing growth and expansion. Button continues to experience remarkable momentum, driven by record growth and billions of shopping trips on its platform.
Lauren Newman’s Impressive Background
Newman brings extensive experience in commerce, retail media, and affiliate marketing. Prior to joining Button, she served as the Executive Vice President of Media and Commerce at Red Ventures for CNET, where she achieved a 220% year-over-year EBITDA increase and led the company’s acquisition by Ziff Davis. Newman also pioneered a groundbreaking partnership between CNET and Best Buy, marking one of the most innovative implementations of retail media in the digital landscape.
Strategic Vision at Button
“Lauren’s career is a masterclass in innovation and leadership. Her retail media experience is perfectly aligned with Button’s ambitions to shape the future of this industry,” said Michael Jaconi, Co-Founder and CEO of Button. He continued, “The model she built serves as the foundation that retail media leaders aspire to deliver on. With retail media being the fastest-growing form of paid media in the history of the internet, we couldn’t be more excited to have Lauren on board to help chart our course.”
Career Highlights
Newman’s experience spans several leadership roles. Earlier in her career, she served as Senior Vice President of U.S. Revenue at Skimlinks, where she played a key role in the company’s two acquisitions—first by Connexity, and later by Taboola. She also served as President of Beauty at Time Inc., where she brokered major partnerships with top-tier companies like L’Oreal and P&G.
Newman’s Vision for Button’s Future
“I have been on all sides of the business: publishing, media sales, and performance marketing,” said Newman. “I look forward to collaborating with the Button team to revolutionize how our partners supercharge their commerce business, capitalize on direct traffic, and tap into new sources of revenue.”
Button’s Continued Growth and Expansion
Newman’s appointment comes as Button experiences incredible growth. The company has secured high-profile partnerships with companies like Mavely and Linktree, signaling a surge in user engagement. As Button continues to expand, more users are interacting with the company’s commerce optimization and retail media solutions on a daily basis. With a proven track record of developing best-in-class commerce intelligence, Button has driven over $12 billion in sales to date.
