Labra, a leading innovator in Cloud Go-To-Market (GTM) solutions, has officially launched Labra 2.0, a major update to its platform that aims to revolutionize how Independent Software Vendors (ISVs), resellers, and partners sell software on cloud marketplaces. This next-generation release introduces powerful new features in buyer intelligence, marketplace visibility, and partner workflows, making it easier for cloud sellers to streamline their sales processes and optimize their cloud marketplace strategies. Along with a reimagined brand identity and website experience, Labra 2.0 takes cloud selling to the next level by making it smarter, more intuitive, and scalable. With a focus on AI-driven insights and no-code solutions, Labra 2.0 is designed to deliver unparalleled results for B2B software transactions in the cloud.
Subtopics and Pointers
1. AI-Powered Buyer Intelligence: Labra Intelligence
- Smarter Lead Prioritization:
Labra 2.0 introduces Labra Intelligence, an AI-powered layer that scores the propensity to purchase of buyers across major cloud platforms like AWS, Azure, and Google Cloud. This feature enables GTM teams to focus on the most promising accounts, improving lead conversion rates and optimizing marketing efforts.- The AI-driven insights help sellers identify high-value prospects and understand buyer behaviors, making the sales process more efficient and targeted.
- This feature ensures that sales teams prioritize leads with the highest potential for closing, resulting in faster deal cycles and better conversion rates.
2. Marketplace Optimization Tools: Enhancing Visibility and Conversions
- Improved Search Ranking and Conversion Tools:
Labra 2.0 comes equipped with Marketplace Optimization Tools designed to boost visibility on cloud marketplaces and drive higher conversions.- Keyword-Based Search Rank Tracking helps cloud sellers track and improve their search ranking on AWS Marketplace, ensuring they are seen by the right buyers.
- The addition of “Buy with AWS” CTAs makes it easier for potential buyers to purchase directly from the marketplace, increasing the chances of conversion.
- Early adopters of these features have reported a 233% increase in public offers, highlighting the tangible impact of these optimization tools on marketplace success.
3. Labra for Resellers: Simplified Partner Workflows
- Centralized Hub for Offer Management:
Labra 2.0 introduces Labra for Resellers, a centralized hub that enables resellers to manage offers, contracts, and shared revenue, all within a no-code platform.- Resellers can easily create and manage their marketplace offers, track performance, and collaborate with partners without the need for technical expertise or complex coding.
- This simplified workflow makes it easier for cloud sellers and partners to scale their businesses, increase operational efficiency, and reduce time spent on administrative tasks.
4. Labra 2.0: The Future of Cloud GTM
- A Seamless and Scalable Platform:
Labra 2.0 is more than just a product update—it’s a bold statement about the future of Cloud GTM. The platform is designed to make B2B software transactions as seamless and delightful as consumer e-commerce.- By offering AI-powered tools, marketplace visibility features, and streamlined reseller workflows, Labra 2.0 enables cloud sellers to scale faster and more effectively.
- Labra’s commitment to continuous innovation ensures that businesses can stay ahead of the curve and capitalize on the growing opportunities in the cloud marketplace space.
5. Labra’s Impact on Cloud Marketplaces
- Accelerating Deal Cycles and Driving Revenue:
Since its founding in 2021, Labra has already helped hundreds of cloud-native companies accelerate their deal cycles by up to 90% and double their marketplace-driven revenue.- The enhanced features of Labra 2.0 are designed to drive even greater results, enabling sellers to reach a wider audience and close deals faster than ever before.
- Whether you’re a solo ISV, a reseller, or a partner, Labra 2.0 is built to drive growth and improve profitability in the competitive cloud marketplace ecosystem.
Labra 2.0 marks a major step forward in the evolution of Cloud Go-To-Market (GTM) solutions, offering cutting-edge features like AI-powered buyer intelligence, marketplace optimization, and simplified reseller workflows. By providing these tools on a unified, no-code platform, Labra empowers cloud sellers, ISVs, and partners to achieve greater efficiency, visibility, and scalability in the competitive cloud marketplace landscape.
With the relaunch of Labra 2.0, the platform is poised to become an essential tool for any business looking to thrive in the cloud ecosystem. As B2B software transactions continue to evolve, Labra is leading the way with purpose-built innovation that makes cloud selling smarter, faster, and more impactful than ever before.
