Gong, the leading revenue AI company, today announced a strategic partnership with Microsoft to integrate its revenue intelligence platform with Microsoft 365 Copilot, Teams, Outlook, and the broader Microsoft agents ecosystem. This collaboration promises to transform how revenue teams operate by embedding context-rich customer insights and AI-driven automation directly into the tools sales teams use every day.
1. Bringing Revenue Insights into Microsoft 365
- Gong’s customer interaction data is now accessible via the new Microsoft Graph Connector for Gong.
- Sales professionals get instant access to conversation summaries, risk alerts, customer objections, competitive insights, and action plans within Microsoft 365 Copilot, Teams, and Outlook — all without switching apps.
- This seamless integration accelerates decision-making and empowers sales teams to act on critical signals in real time.
2. Custom Autonomous Agents with Microsoft Copilot Studio
- Joint customers can build custom AI agents in Microsoft Copilot Studio’s low-code environment that leverage Gong’s data combined with CRM information.
- These agents automate complex tasks such as flagging at-risk deals, summarizing pipeline updates, and optimizing revenue workflows.
- Automation frees sellers from routine administrative tasks, enabling focus on strategic selling and customer engagement.
3. Enhanced CRM Synchronization with Microsoft Dynamics 365
- A new bi-directional sync between Gong and Microsoft Dynamics 365 Sales enriches CRM records with Gong activity data including calls, emails, and key discussion points.
- This integration ensures cleaner reports, faster sales preparation, and better identification of accounts at risk due to inactivity.
- Eliminating platform switching and manual data entry, sales teams gain confidence in CRM data as the source of truth.
4. Executive Perspectives
- Amit Bendov, CEO of Gong, emphasized the need for timely, trustworthy data to help revenue teams meet ambitious targets with fewer resources.
- Charles Lamanna, Corporate VP at Microsoft, highlighted how the partnership empowers customers to modernize revenue operations with AI-driven insights embedded in Microsoft’s productivity tools.
The Gong and Microsoft partnership marks a pivotal advancement in revenue AI, blending Gong’s rich customer interaction insights with Microsoft’s productivity and automation platforms. By embedding AI-driven intelligence directly into daily workflows, this integration boosts sales efficiency, reduces administrative burdens, and provides revenue teams with the actionable insights they need to drive growth confidently.
